Since the dawn of industry, emerging trends have always been the bridge between the then and the now. The next evolution in our way of life. Trends are forces that can push multiple industries into revolutionizing their products and making drastic changes. Sometimes those changes shake up an entire supply chain, and that’s what we’re dealing with right now.
The 2020s have already seen a handful of trends come into full bloom. There has been a demand for digitalization, QR codes, VR/AR, and the phygital shopping experience. All of these trends aside, the biggest game-changer, especially when pertaining to the jewelry industry is the sudden demand for sustainability.
As times change, so do the ethics and ideals of the masses. The last decade has given birth to the socially conscious consumer, who isn’t happy with just a big luxury product with a question mark hanging over its origin. These new customers want a story that will assure them that their luxury product is sustainable and ethically sourced.
While ethical sourcing has been assured by way of certification from the likes of Fairtrade, the Kimberley Process and the Responsible Jewelry Council, and other entities, these certificates didn’t enlighten consumers or tell them a sustainable story. Here’s how some jewelry brands took things to the next level and set a new sustainable standard.
With the rise of a sustainability-conscious consumer base, jewelry brands from around the world had to search for ways to promote their brand's sustainable entities. Here are a few examples of how some of the biggest brands are showcasing their sustainable efforts.
In 2018, Sarine developed a concrete solution for brands wanting to showcase sustainability within the diamond industry, the Sarine Diamond Journey™ Traceability report. With our groundbreaking solutions down the entire pipeline collecting data on each diamond passing through them and storing it in the Sarine cloud, we have leveraged that data to provide undisputed diamond traceability.
The fully digitalized report provides consumers with a comprehensible look at their diamond from its rough form in the mine, to its cutting and polishing in the manufacturer and right into the storefront. Not only does it create a sense of assurance that their diamond is sustainable, but also gives them a more intimate connection to their gem.
To further push the importance of sustainability, we have recently released our new Diamond Journey™ Traceability website. This educational tool reveals to consumers the good behind their diamonds and how their purchase connects them to individuals from across the world. Diamonds in the mine and manufacturers change the lives of thousands upon thousands of people by means of economic growth, career and educational opportunities, and the advancement of developing communities.
Most important, our industry embracing sustainability won’t just answer the demands of a new generation and keep us relevant for decades to come, but it will contribute to a more ethical world where no one has to be exploited for the sake of fashion and our collective conscious can be a clean slate. That said, one thing is clear about industries across the global spectrum, more sustainability is needed.