We live in the age of “Big Data”. From online shopping, to GPS and digital maps, wearable tech, and urban planning, data is the fuel that keeps our lives running.
Take your car, for example. Today, insurance telematics collects data about your vehicle, your driving patterns and habits, and other information about the weather, traffic and more. This can be used to accurately determine risk levels and appropriate insurance costs for specific drivers.
However, data can do much more than just add convenience or save time and money - it can even make our lives more enjoyable.
For example, when you purchase an item online or watch a video on YouTube, you are building a data profile that indicates your interests and preferences. This data can then be used by websites, online shops and digital marketers to show you content and advertising that is relevant and interesting to you. Over time, your browsing experience becomes much more personalized and compelling.
There are endless ways that data is integrated with your life and behavior. Just ask yourself: how many apps are you using? All of these are aggregating data about you and using it in one way or another.
The amount of stored data worldwide is increasing with each passing second. In fact, 90% of the world’s data was created in the past 2 years alone.
Even so, 90% of this massive data pool is comprised of unstructured data. Data that is unstructured, such as tweets, social media posts, photos, customer service logs and more, cannot be leveraged. Unstructured data is not centralized, stored or maintained in such a way that it can be analyzed or used meaningfully. As the philosophical question goes, “If a tree falls in the forest and no one is around to hear it, does it really make a sound?” If data is unstructured, floating around in cyberspace, does it even count?
Fortunately, for the diamond industry, there already exists a massive, valuable source of structured data about diamonds. Leveraged smartly, it can be used to boost diamond manufacturing processes and consumer sales. And it’s all thanks to Sarine’s scanning, mapping grading, and retail technologies.
How diamond data is collected
Sarine devices are used by most diamond manufacturers, gem labs, and Sarine’s own Technology Labs worldwide. The majority of the world’s diamonds have been touched by Sarine devices at some point along the rough-to-polished lifecycle.
When a diamond passes through a Sarine device, whether it be for the purpose of rough planning, cut analysis, inclusion mapping, laser sawing, light performance measurement or 4Cs grading, the data gathered about the diamond is stored on Sarine’s centralized cloud system. Every diamond, both rough and polished, receives a unique Sarine ID, which is ingrained through the diamond’s entire journey from rough to polished. No matter where the diamond is located in the world, its Sarine ID is aligned with the diamond’s unique data profile and can be accessed via the cloud.
Over the years, Sarine has accumulated a vast wealth of diamond data, the largest the world has seen, which can now be used in a range of technologies and reports to help manufacturers and retailers boost diamond sales and to enhance the diamond buying experience for the end consumer. In our world of Big Data, Sarine is bringing the benefits of structured data to the diamond industry.
How to increase diamond sales with Sarine data
Sarine’s diamond technologies cover the entire diamond manufacturing pipeline, from purchasing and planning of rough diamonds, through inclusion mapping and scanning, laser processing, grading, trade/ retail solutions and diamond reports.
Sarine planning technologies, such as Galaxy® inclusion mapping and Advisor® rough planning software are designed to help manufacturers get the maximum polished yield from the rough diamond. Using Advisor, manufacturers can create and optimize cutting plans based on far more parameters than ever before, such as carat weight, shape, clarity, value and market demand. The use of Sarine diamond measurement and analysis data assists manufacturers in boosting the potential revenue of their inventory, while at the same time reducing the need for manpower and other resources, due to the automated, computerized nature of the system.
Sarine Technology Labs are the first diamond labs to use machine learning in the grading of diamonds. Diamond grading is a complex and repetitive practice, highly open to subjectivity and perception bias. AI-based diamond grading ensures a level of accuracy and repeatability that is not possible based on manual grading alone. What’s more, as Sarine grading devices scan, analyze, and grade more and more diamonds, the technology ‘learns’ about diamonds and continually perfects the algorithms, leading to even higher levels of accuracy.
Consumers want to know that the grading information about their diamond is correct and objective, and Sarine AI-based grading provides this important peace of mind. This results in increased sales, consumer trust, and satisfaction.
When it comes to the diamond and jewelry retail segment, Sarine utilizes a range of imaging and mobile technologies to provide consumers with the kind of in-store experience that they are hungry for. Today’s consumers are more likely to purchase from brands that provide a compelling story, one that shares their values and provides an honest, clear picture of the product.
The Sarine Profile™ diamond report platform enables retailers to create a complete story around the diamond’s journey, explaining and displaying its birthmarks in a transparent way, and strengthening the customer’s emotional connection to the uniqueness of the diamond. In addition to the digital interactive diamond reports, Sarine data also forms the basis for a range of in-store visual merchandising tools to help retailers bring the diamond’s unique story to life on the sales floor. For example, the 3D Rough Origin model is a physical replica of the rough diamond from which the specific diamond was extracted. The capability to access the data about the exact size, shape, and fine details of the original rough is due to Sarine’s comprehensive pool of diamond data that can be accurately tracked according to Sarine ID numbers.
Data alone is not enough. When data is structured, accessible and reliable, it is the ideal foundation for original and novel applications, in diamond manufacturing, diamond grading, and the diamond consumer market. Data is the future of the diamond industry, and Sarine is the driver of the diamond data revolution that is already underway.