When a customer chooses a diamond, they are not just buying a gemstone. They are investing in a powerful symbol of their dreams and hopes for the future.
Across the diamond industry and around the world, the 4Cs have been the gold standard in grading polished diamonds for well more than half a century. But this is changing and it’s changing fast.
Diamond retailers and jewelers today are already demanding more accurate and comprehensive grading than the 4Cs can ever provide.
Following our first webinar about the Diamond Journey™, we are now turning to the world of light performance - how a diamond interacts with light and the way this directly influences its appearance and value.