--- title: "Ask Us Anything: The Latest on Sarine’s Diamond Journey Traceability™ Ecosystem" description: Discover how Sarine’s Diamond Journey Traceability™ technology ensures verifiable diamond provenance from mine to market, enhancing transparency, trust, and sustainability for retailers and consumers. image: https://blog.sarine.com/hubfs/2025%20blog%20Traceability%20Ecosystem-2.jpg --- [![Sarine](https://blog.sarine.com/hubfs/Sarine_April2019%20Theme/Image/sarine.svg) THE DIAMOND INDUSTRY, REIMAGINED™](https://sarine.com/) search Verify Report Products demo En - [简体中文](http://sarine.com/sarine-profile/?lang=zh-hans) - [繁體中文](http://sarine.com/sarine-profile/?lang=zh-hant) ### **Interested in Sarine products?** Complete the form and we’ll contact you shortly Close En - [简体中文](http://sarine.com/sarine-profile/?lang=zh-hans) - [繁體中文](http://sarine.com/sarine-profile/?lang=zh-hant) - [日本語](http://sarine.com/sarine-profile/?lang=ja) Products demo - Products - [All Products](https://sarine.com/?product_category=all-products) - 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Share! - - ![](https://blog.sarine.com/hubfs/2025%20blog%20Traceability%20Ecosystem-2.jpg) # Ask Us Anything: The Latest on Sarine’s Diamond Journey Traceability™ Ecosystem In our industry, transparency is no longer a buzzword, it’s a baseline expectation. That’s why we’ve made global diamond traceability a core part of our mission. In fact, our latest advancements are reshaping how diamonds are tracked and verified - from their origins into the hands of consumers. In this month’s blog, read on to discover how Sarine is raising the bar for trust and transparency for every player in the diamond industry ecosystem.   ### The World’s Only Global Traceability Ecosystem Based on Verifiable Data Over the past few years, Sarine has been quietly transforming the way we understand a diamond’s story, building a data-driven diamond traceability platform that spans the entire diamond pipeline - from the moment a diamond is discovered in a mine, to midstream manufacturing, and ultimately onto retail displays and into consumers’ hands. Our traceability system doesn’t just connect the dots; it connects the globe. Miners, tender houses, manufacturers, and retailers are now part of one cohesive ecosystem, spanning key diamond hubs like Dubai, India, Botswana, and New York. What sets the Sarine Diamond Journey apart? It’s the *only* technology capable of truly verifying both a diamond’s origin and its full path of ownership. Every milestone, from rough to polished, is anchored in objective, verifiable data. Today, we are seeing multiple miners, manufacturers and tender houses worldwide partnering with Sarine to become a part of the growing traceability ecosystem.  We think that’s great news for deepening this global network of trust and transparency.  Talking of great news… ### The collaboration agreement with Tracr™  An agreement signed in February 2025 between [Sarine and Tracr™,](https://sarine.com/wp-content/uploads/2025/02/Press_Release_Sarine%20_Tracr_Collaboration2025.pdf?utm_content=326838678&utm_medium=social&utm_source=facebook&hss_channel=fbp-363859540464226) a De Beers Group subsidiary, strengthens both companies’ traceability solutions by integrating producer-registered rough diamond source data with precision manufacturing data—delivering a new standard of verifiable provenance across the value chain, particularly for diamond jewelry retailers. #### Curious to learn more about how Sarine works together with Tracr? [![](https://blog.sarine.com/hs-fs/hubfs/linkedin_2025%20tracr-sarine%201920X1080.jpg?width=563&height=317&name=linkedin_2025%20tracr-sarine%201920X1080.jpg)](https://sarine.com/wp-content/uploads/2025/05/Sarine%E2%80%93Tracr%E2%84%A2_Traceability_Collaboration.pdf?utm_content=332524443&utm_medium=social&utm_source=facebook&hss_channel=fbp-363859540464226) #### [Seamless, algorithmic, scalable traceability from mine to market](https://sarine.com/wp-content/uploads/2025/05/Sarine%E2%80%93Tracr%E2%84%A2_Traceability_Collaboration.pdf?utm_content=332524443&utm_medium=social&utm_source=facebook&hss_channel=fbp-363859540464226) ### Midstream Traceability: Waking Up to Its Own Game- Changing Benefits                                                   Midstream is the manufacturing heart of the diamond world - where raw diamonds are cut into their polished, perfected forms. However, historically, traceability was primarily a value-add primarily for retailers and consumers – not manufacturers.  But an exciting long-awaited shift is occurring, as manufacturers start to recognize how traceability can reshape the way they operate, having a real-time visibility over a diamond as it moves through a factory or as it’s polished at different locations. It’s not just about knowing where your inventory is; it’s about control. It’s about staying ahead in a dynamic, complex environment where precision and oversight can be the difference between good and exceptional. So where does Sarine come into play? Our traceability technology doesn’t just integrate into existing manufacturing systems; it amplifies their potential, seamlessly connecting manufacturers to a broader ecosystem that’s all about transparency. Joining this system doesn’t just unlock new levels of efficiency; it changes the entire conversation.  For instance, manufacturers are no longer working behind the scenes but are actively meeting the growing demand from retailers who need verifiable journeys for their diamonds. And, by stepping into this traceable future, manufacturers are doing more than meeting market needs - signalling that their operations are aligned with where the diamond industry is heading. That’s why Sarine is thrilled to collaborate with the world’s most prominent diamond producers as part of our Sarine Diamond Journey™ Official Partner Program.  ![Suppliers](https://blog.sarine.com/hs-fs/hubfs/Suppliers.png?width=563&height=227&name=Suppliers.png)   ### Traceability for Retailers: Because consumers want a diamond that’s not only beautiful but meaningful too  Consumers have evolved in what they expect from a diamond purchase. But how?  For many it’s no longer just about the sparkle. They want the full story of their diamond. They want to know where it was mined, what the rough diamond looked like, who polished it, where it was polished, and even the techniques used in the process.  And here's the exciting part—we now have the technology to deliver that story with accuracy and authenticity. Gone are the days of vague origins and generic claims. With accurate, data-driven insights, retailers can weave a narrative that not only reassures customers but also reflects their unique brand identity. Traceability offers something retailers have long sought - total confidence. Confidence to stand by every diamond’s provenance, confidence to make each sale with transparency, and ultimately, confidence to earn the trust and loyalty of an increasingly discerning customer base. But there’s another layer worth highlighting. Traceability isn’t just about where a diamond came from; it’s about what it stands for. Consumers care deeply about sustainability today, and rightly so. They want to purchase a diamond that aligns with their values, one that has a positive environmental and social impact. That’s where Sarine comes in. With our interactive tool at [www.diamond-journey.com](https://diamond-journey.com/) we’ve made it easier than ever to bring a diamond’s story to life. This isn’t just good marketing. It’s about educating and creating a meaningful experience for your customers. By weaving together traceability, technology, and storytelling, we, as an industry, are on the cusp of something extraordinary: revealing and celebrating the good our industry does. ![2025 blog Human side of sales 02](https://blog.sarine.com/hs-fs/hubfs/2025%20blog%20Human%20side%20of%20sales%2002.jpg?width=563&height=294&name=2025%20blog%20Human%20side%20of%20sales%2002.jpg) In a competitive and crowded marketplace, having a unique experience is the key. And with the[Sarine Diamond Journey Traceability report](https://sarine.com/wp-content/uploads/2024/01/TraceDJ_Sarine_report.pdf), retailers can provide that story of the diamond to customers in an engaging, visual and accessible way. ### Welcome to The Traceability Ecosystem Here’s a fact we love to shout from the rooftops: the Sarine traceability ecosystem is already a reality. Miners, retailers, tender houses, manufacturers, and tech companies around the globe are using it, and we’re just getting started.   Some of the world’s most iconic brands, like Boucheron, Messika Paris, and Chaumet, are choosing Sarine traceability ecosystem, tracing their diamonds from the source mine all the way to the store. Why? Because they understand that in today’s global, highly competitive marketplace, trust that’s based on data-driven transparency is the gold standard. David Block, our CEO, puts it perfectly when he says, “The combination of advanced technologies as well as industry collaboration has led diamond traceability to the pivotal point that ensures compliance with international regulations, unlock enhanced consumer trust, and most importantly add significant value for retailers and jewelers.” ![1-Feb-27-2025-12-28-59-2160-PM-1](https://blog.sarine.com/hs-fs/hubfs/1-Feb-27-2025-12-28-59-2160-PM-1.jpg?width=563&height=271&name=1-Feb-27-2025-12-28-59-2160-PM-1.jpg) Transparency, trust, and storytelling are no longer luxuries in our business; they’re necessities. And with Sarine Diamond Journey Traceability™, we’re making these necessities accessible, powerful, and game-changing.   Sarine is the driving force behind traceability, dedicated to enhancing transparency while supporting all players in the diamond pipeline. So, wherever you are in the diamond pipeline - midstream or downstream - we’d love to welcome you aboard!     close ![Katerina_Perez_1](https://blog.sarine.com/hs-fs/hubfs/Katerina_Perez_1.webp?width=767&height=401&name=Katerina_Perez_1.webp) Exclusive webinar: Jewelry influencer Katerina Perez on diamond traceability Watch Now --- ### MORE FROM THE DIAMOND BLOG ![25 years of Setting the Standard](https://blog.sarine.com/hs-fs/hubfs/blog%20GCAL.jpg?width=310&name=blog%20GCAL.jpg) #### 25 years of Setting the Standard 17 June 2026 [0 Comments](https://blog.sarine.com/gcal-25-years?hsLang=en) - - ![The 2nd Generation of Automated Diamond Color Grading](https://blog.sarine.com/hs-fs/hubfs/2026%20blog%20colors.jpg?width=310&name=2026%20blog%20colors.jpg) #### The 2nd Generation of Automated Diamond Color Grading 30 March 2026 We are often asked: when did Sarine launch AI-based grading? With the AI boom of recent years, many are surprised to learn that AI-driven cut grading began as early as 1992 with the introduction of Sarine’s DiaMension® - the first software to.\[...\] [0 Comments](https://blog.sarine.com/the-2nd-generation-of-ai-based-sarine-color-grading?hsLang=en) - - ![Shape Is Style, Cut Is Everything.](https://blog.sarine.com/hs-fs/hubfs/2025%20blog%208x_0000_Layer%204%20(1)-1.jpg?width=310&name=2025%20blog%208x_0000_Layer%204%20(1)-1.jpg) #### Shape Is Style, Cut Is Everything. 27 February 2026 Round brilliant remained the sparklers of choice for US consumers, featuring 82% of natural diamond jewellery pieces ( [Natural Diamond Trends 2025 Overview](https://www.naturaldiamonds.com/diamond-reports-natural-diamond-trends-2025/#2)) . Round diamonds are a timeless classic; there is no disputing that. However, 2025 also saw.\[...\] [0 Comments](https://blog.sarine.com/shape-is-style.-cut-is-everything?hsLang=en) - - ![2026 Trends Review: The Year of Mastering the Attention Economy](https://blog.sarine.com/hs-fs/hubfs/2025%20blog%20Trends%202026%20review%2001-1.jpg?width=310&name=2025%20blog%20Trends%202026%20review%2001-1.jpg) #### 2026 Trends Review: The Year of Mastering the Attention Economy 07 January 2026 Our annual trends review explores how the diamond industry can win attention in an age of distraction and retail noise. [0 Comments](https://blog.sarine.com/2026-trends-review-the-year-of-mastering-the-attention-economy?hsLang=en) - - ![Why the Heart and the Tech Must Work Together in the Diamond Sales?](https://blog.sarine.com/hs-fs/hubfs/2025%20Sales%20people%20cover.jpg?width=310&name=2025%20Sales%20people%20cover.jpg) #### Why the Heart and the Tech Must Work Together in the Diamond Sales? 07 October 2025 ## Sales is an incredibly challenging profession. [0 Comments](https://blog.sarine.com/why-the-heart-and-the-tech-must-work-together-in-the-diamond-sales?hsLang=en) - - ![The Restless Diamond Brief: Curiosity, AI, and Bankable Outcomes](https://blog.sarine.com/hs-fs/hubfs/2025%20blog%20Romy%20briefs%20prompts%20cover-1.jpg?width=310&name=2025%20blog%20Romy%20briefs%20prompts%20cover-1.jpg) #### The Restless Diamond Brief: Curiosity, AI, and Bankable Outcomes 07 September 2025 *By Romy Gakh-Baram, Director of Brand and Global Marketing, Sarine* [0 Comments](https://blog.sarine.com/the-restless-diamond-brief-curiosity-ai-and-bankable-outcomes?hsLang=en) - - ![Sarine white logo](https://blog.sarine.com/hubfs/Sarine_April2019%20Theme/Image/sarine_profile-logo-new-white.png) The diamond industry, reimagined ![Map](https://blog.sarine.com/hubfs/Sarine_April2019%20Theme/Image/footer_placeholder-map.png) - Headquarters - africa - americas - asia - europe - australia - Middle east - PRODUCTS - [All Products](https://sarine.com/?product_category=all-products) - [Rough Purchasing](https://sarine.com/?product_category=rough-purchasing) - [Inclusion Scanning](https://sarine.com/?product_category=inclusion-scanning) - [Laser Processing](https://sarine.com/?product_category=laser-processing) - [Cut & Symmetry](https://sarine.com/?product_category=cut-symmetry) - [Light Performance](https://sarine.com/?product_category=light-performance) - [Diamond Imaging](https://sarine.com/?product_category=diamond-imaging) - ABOUT SARINE - [About Sarine](https://sarine.com/about-us/about_sarine/) - [Contact Us](https://sarine.com/contactus/headquarters/) - [Our Core Values](https://sarine.com/about-us/our-core-values/) - [Subsidiaries](https://sarine.com/about-us/subsidiaries/) - [CSR](https://sarine.com/about-us/social-corporate-responsibility/) - [Careers](https://sarine.com/careers/) - NEWS - [Events & Exhibitions](https://sarine.com/about-us/events-exhibitions/) - [Blog](https://blog.sarine.com//) - SUPPORT - [Support Files](https://sarine.com/support/) - [Remote Support](http://download.teamviewer.com/download/TeamViewer_Setup-ckq.exe) - [PC Requirements](https://sarine.com/recommended-computer-requirements/) - INVESTOR RELATIONS - [Corporate Information](http://sarine.listedcompany.com/home.html) - [Financial Information](http://sarine.listedcompany.com/financials.html) - [Newsroom](http://sarine.listedcompany.com/newsroom.html) - [Stock Information](http://sarine.listedcompany.com/stock_fundamentals.html) - [Information Request](http://sarine.listedcompany.com/contact.html) #### follow us - - - Sarine Technologies Ltd. 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