In our industry, transparency is no longer a buzzword, it’s a baseline expectation. That’s why we’ve made global diamond traceability a core part of our mission. In fact, our latest advancements are reshaping how diamonds are tracked and verified - from their origins into the hands of consumers.
In this month’s blog, read on to discover how Sarine is raising the bar for trust and transparency for every player in the diamond industry ecosystem.
The World’s Only Global Traceability Ecosystem Based on Verifiable Data
Over the past few years, Sarine has been quietly transforming the way we understand a diamond’s story, building a data-driven diamond traceability platform that spans the entire diamond pipeline - from the moment a diamond is discovered in a mine, to midstream manufacturing, and ultimately onto retail displays and into consumers’ hands.
Our traceability system doesn’t just connect the dots; it connects the globe. Miners, tender houses, manufacturers, and retailers are now part of one cohesive ecosystem, spanning key diamond hubs like Dubai, India, Botswana, and New York.
What sets the Sarine Diamond Journey apart? It’s the only technology capable of truly verifying both a diamond’s origin and its full path of ownership. Every milestone, from rough to polished, is anchored in objective, verifiable data.
Today, we are seeing multiple miners, manufacturers and tender houses worldwide partnering with Sarine to become a part of the growing traceability ecosystem.
We think that’s great news for deepening this global network of trust and transparency. Talking of great news…
The collaboration agreement with Tracr™
An agreement signed in February 2025 between Sarine and Tracr™, a De Beers Group subsidiary, strengthens both companies’ traceability solutions by integrating producer-registered rough diamond source data with precision manufacturing data—delivering a new standard of verifiable provenance across the value chain, particularly for diamond jewelry retailers.
Curious to learn more about how Sarine works together with Tracr?
Seamless, algorithmic, scalable traceability from mine to market
Midstream Traceability: Waking Up to Its Own Game- Changing Benefits
Midstream is the manufacturing heart of the diamond world - where raw diamonds are cut into their polished, perfected forms. However, historically, traceability was primarily a value-add primarily for retailers and consumers – not manufacturers.
But an exciting long-awaited shift is occurring, as manufacturers start to recognize how traceability can reshape the way they operate, having a real-time visibility over a diamond as it moves through a factory or as it’s polished at different locations. It’s not just about knowing where your inventory is; it’s about control. It’s about staying ahead in a dynamic, complex environment where precision and oversight can be the difference between good and exceptional.
So where does Sarine come into play? Our traceability technology doesn’t just integrate into existing manufacturing systems; it amplifies their potential, seamlessly connecting manufacturers to a broader ecosystem that’s all about transparency. Joining this system doesn’t just unlock new levels of efficiency; it changes the entire conversation.
For instance, manufacturers are no longer working behind the scenes but are actively meeting the growing demand from retailers who need verifiable journeys for their diamonds. And, by stepping into this traceable future, manufacturers are doing more than meeting market needs - signalling that their operations are aligned with where the diamond industry is heading.
That’s why Sarine is thrilled to collaborate with the world’s most prominent diamond producers as part of our Sarine Diamond Journey™ Official Partner Program.
Traceability for Retailers: Because consumers want a diamond that’s not only beautiful but meaningful too
Consumers have evolved in what they expect from a diamond purchase. But how? For many it’s no longer just about the sparkle. They want the full story of their diamond. They want to know where it was mined, what the rough diamond looked like, who polished it, where it was polished, and even the techniques used in the process.
And here's the exciting part—we now have the technology to deliver that story with accuracy and authenticity.
Gone are the days of vague origins and generic claims. With accurate, data-driven insights, retailers can weave a narrative that not only reassures customers but also reflects their unique brand identity. Traceability offers something retailers have long sought - total confidence. Confidence to stand by every diamond’s provenance, confidence to make each sale with transparency, and ultimately, confidence to earn the trust and loyalty of an increasingly discerning customer base.
But there’s another layer worth highlighting. Traceability isn’t just about where a diamond came from; it’s about what it stands for. Consumers care deeply about sustainability today, and rightly so. They want to purchase a diamond that aligns with their values, one that has a positive environmental and social impact.
That’s where Sarine comes in. With our interactive tool at www.diamond-journey.com we’ve made it easier than ever to bring a diamond’s story to life. This isn’t just good marketing. It’s about educating and creating a meaningful experience for your customers.
By weaving together traceability, technology, and storytelling, we, as an industry, are on the cusp of something extraordinary: revealing and celebrating the good our industry does.
In a competitive and crowded marketplace, having a unique experience is the key. And with the Sarine Diamond Journey Traceability report, retailers can provide that story of the diamond to customers in an engaging, visual and accessible way.
Welcome to The Traceability Ecosystem
Here’s a fact we love to shout from the rooftops: the Sarine traceability ecosystem is already a reality. Miners, retailers, tender houses, manufacturers, and tech companies around the globe are using it, and we’re just getting started.
Some of the world’s most iconic brands, like Boucheron, Messika Paris, and Chaumet, are choosing Sarine traceability ecosystem, tracing their diamonds from the source mine all the way to the store.
Why? Because they understand that in today’s global, highly competitive marketplace, trust that’s based on data-driven transparency is the gold standard.
David Block, our CEO, puts it perfectly when he says, “The combination of advanced technologies as well as industry collaboration has led diamond traceability to the pivotal point that ensures compliance with international regulations, unlock enhanced consumer trust, and most importantly add significant value for retailers and jewelers.”
Transparency, trust, and storytelling are no longer luxuries in our business; they’re necessities. And with Sarine Diamond Journey Traceability™, we’re making these necessities accessible, powerful, and game-changing.
Sarine is the driving force behind traceability, dedicated to enhancing transparency while supporting all players in the diamond pipeline.
So, wherever you are in the diamond pipeline - midstream or downstream - we’d love to welcome you aboard!
