Back in late 2023, I wrote about the revolution sparked by OpenAI and the impact of generative AI on me personally as a marketer. Then, I saw AI as both a tool, as well as a co-pilot in the journey of creative exploration.
Fast forward just over a year, and AI is becoming more capable and sophisticated by the day. Take a look at the stunning improvements in the AI images below, created two years apart with MidJourney, using the exact same prompt:
2022
2024
With every generation of AI technology, comes a new wave of curiosity, enthusiasm and skepticism. In this blog, I’m picking up the conversation where I left off, with a journey through the current era of AI adoption and the deepening impact of AI on our everyday lives – and on the diamond industry.
AI: Love it or hate it?
The adoption of technology is rarely smooth sailing, and no era of change has been met without resistance.
When people began writing thousands of years ago, for instance, Socrates warned that it would ruin the use of memory. When the first railroads opened, many people believed that bodies could not withstand the unprecedented speed of the steam engine. And when TV took over radio, there were fears that it would disrupt the norms of conversation and household routines.
Today, there are similar concerns, if not outright fears, about AI. In fact, at the 2024 AI for Good Global Summit, one presenter shared striking data: AI optimism reached 90% in nations like China and Vietnam, while countries like the United Kingdom, Canada, and the United States were far more pessimistic. Clearly, cultural and economic factors shape our readiness to embrace AI, both its positives and negatives.
Fear and resistance, however, often spur innovation. They challenge professionals and organizations to refine and adapt their products. As noted in my previous blog, “I’m using AI to venture into uncharted territory and new spaces. Think of it as a kind of super cost-effective prototyping.” With AI, we can speed up the development process for concepts and products, and discover new ways to appeal to skeptical audiences.
Everyday life in 2025: The invisible hand of AI
By 2025, AI will touch almost every aspect of daily life. From personalized healthcare recommendations to seamless smart home experiences, AI is making so many everyday processes smoother, faster, and more efficient. Data will drive decision-making with unprecedented precision, offering solutions tailored to individual needs and preferences.
For example, imagine planning a vacation. AI may be used to analyze your travel history, preferences, and even your social media activity to build a personalized itinerary. Or consider a day at work: AI can streamline mundane tasks like scheduling, data analysis, and graphic design, freeing up time for creativity and strategic thinking.
What about Sarine and AI? Crafting better diamonds, creating better diamond stories
At Sarine, AI is not a new phenomenon. We’ve been using AI in our diamond pipeline technologies for almost a decade. From Advisor rough planning to AI-based grading, Sarine’s AI-powered products continue to revolutionize the way that diamonds are graded, polished, and brought to market.
AI - based Grading:
Traditional diamond grading relies heavily on human expertise, but AI now offers unparalleled accuracy and consistency, far greater than can be achieved with manual grading methods. Sarine’s eGrading technology is continually ‘learning’ on vast amounts of diamond data, finetuning its grading capabilities to ensure objective and precise grading. It removes the human tendency to bias and the natural inconsistencies that arise in human-based perception and judgement. This builds trust across the supply chain and with end consumers on the retail floor.
Closing Thoughts:
Make your diamond sales shine in 2025 with AI
From mine to market, AI optimizes every step of the diamond pipeline. As we look to 2025, the question is not whether AI will impact your story but how you will adapt and leverage its potential. Resistance may linger, but the benefits of AI to enhanced creativity in the diamond sales process – are too significant to ignore.
AI isn’t just a tool; it's a transformative force that can elevate your diamond sales in ways previously thought impossible. So, what can you do to make sure your sales process shines in the coming year?
I encourage you to ask yourself: What can you keep, and what should you change in your current sales process to align with the power of AI?
Feel free to reach out and share your thoughts with me
Contact out sales team if you'd like to explore how Sarine’s AI solutions could specifically benefit your business.
Together, we can ensure that your diamond sales not only stay competitive but also thrive in this new era.
