China is the world’s fastest growing diamond market. Retail sales of jewelry, gold and silver increased 6% year on year, to just over $3 billion this year, as reported by the Chinese Statistics Bureau. The province of Guangdong, and specifically Guangzhou City, are a locus of this booming activity.
The Diamond Blog
Social Media for Jewelers: 4 Questions to Create Your Social Media Marketing Plan
Today, social media for jewelers is a critical part of any marketing strategy. For jewelery retailers, social media sites, such as Facebook, Instagram and Pinterest, are fast becoming the number one platform for reaching your potential customers.
The Sparkling Enigma: Ancient and Modern Diamond Myths
Diamonds are steeped in myth and legend. From the moment diamonds were first discovered, their power and mystery have intrigued us humans. Throughout the centuries, different diamond myths have emerged from different cultures. Even today, with so much scientific knowledge about diamonds at our fingertips, there are various beliefs[…]
3 Things You’ve Probably Never Seen Before in a Diamond Grading Report
The diamond grading report has been in use since the 1950s, when the 4Cs concept was first introduced. Today, diamond reports are a common accompaniment to any diamond sale. The grading report, issued by a gem lab, is regarded by consumers as a kind of “ID card” for the diamond. Diamond grading reports give consumers standardized[…]