At any given moment, people are forming opinions about your brand.
“The Reinvention of Retail”: recap of the key podcast highlights
In the next installment of the Rapaport Diamond Tech Podcast, the discussion moved downstream to cover the latest trends and transformation in jewelry sales and marketing, with episode four, The Reinvention of Retail.
For the First Time Ever, True Traceability is Here
The road from rough diamond to polished jewel is long and winding.
SPECTRUM - Diamond Industry News #26
It’s Spectrum time again, all the latest diamond industry news and trends from the world of diamonds, jewelry and technology. This edition, we’ve got a world-record-breaking diamond, the best Instagram jewelry accounts according to the New York Times, and a very unexpected use for diamond dust. Plus, see what happens when Apple’s[…]
6 Ecommerce Blogs Every Jeweler Should Follow
If you are new to the online retailing scene, then getting your e-commerce jewelry business ahead can involve a lot of dedication, time, and work. Trying to figure out what is best for your e-commerce dream, searching online for the answers, or paying out excessive amounts of cash to professionals may not the ideal path for your[…]
World Famous Jewelers Series Part 4: Boucheron
The Jeweler of Place Vendôme: How Frédéric Boucheron Got His Start
Frédéric Boucheron always knew he wanted to be a jeweler. He was born in 1830 to a family of French clothiers, and at a young age he apprenticed himself under jeweler Jules Chaise. By the age of 14, he had completed his apprenticeship and began working for[…]
Why (and How) to Use #Hashtags for Your Jewelry Business
By now, you’ve seen thousands of #hashtags hanging around on social media. They have certainly changed their meaning from the sign we are used to seeing at the beginning of a telephone number. When used correctly, jewelry hashtags can really make a difference to the social media marketing for your diamonds and jewelry business.