Tag:

diamond-jewelry-branding

23
October 2020

For the First Time Ever, True Traceability is Here

The road from rough diamond to polished jewel is long and winding.

From its birth at the mine to the jewelry setting in the retail store, a diamond passes through many hands, processes, and stages.

Tracing the true provenance of diamonds has always been tricky, if not near impossible. And in recent years, traceability has become[…]

20
November 2018

SPECTRUM - Diamond Industry News #26

It’s Spectrum time again, all the latest diamond industry news and trends from the world of diamonds, jewelry and technology. This edition, we’ve got a world-record-breaking diamond, the best Instagram jewelry accounts according to the New York Times, and a very unexpected use for diamond dust. Plus, see what happens when Apple’s[…]

18
October 2018

6 Ecommerce Blogs Every Jeweler Should Follow

If you are new to the online retailing scene, then getting your e-commerce jewelry business ahead can involve a lot of dedication, time, and work. Trying to figure out what is best for your e-commerce dream, searching online for the answers, or paying out excessive amounts of cash to professionals may not the ideal path for your[…]

03
October 2018

World Famous Jewelers Series Part 4: Boucheron

The Jeweler of Place Vendôme: How Frédéric Boucheron Got His Start

Frédéric Boucheron always knew he wanted to be a jeweler. He was born in 1830 to a family of French clothiers, and at a young age he apprenticed himself under jeweler Jules Chaise. By the age of 14, he had completed his apprenticeship and began working for[…]

20
September 2018

Why (and How) to Use #Hashtags for Your Jewelry Business

By now, you’ve seen thousands of  #hashtags hanging around on social media. They have certainly changed their meaning from the sign we are used to seeing at the beginning of a telephone number. When used correctly, jewelry hashtags can really make a difference to the social media marketing for your diamonds and jewelry business.