diamond-jewelry-branding

When a customer chooses a diamond, they are not just buying a gemstone. They are investing in a powerful symbol of their dreams and hopes for the future.

Are you using artificial intelligence-based technology? The chances are strong. According to one survey, 33% of consumers think they are using AI technology, but in fact, 77% are.

Whether you're aware of it or not, artificial intelligence is leading the charge in the latest technological revolution that's sweeping through modern[…]

Since the dawn of industry, emerging trends have always been the bridge between the then and the now. The next evolution in our way of life. Trends are forces that can push multiple industries into revolutionizing their products and making drastic changes. Sometimes those changes shake up an entire supply chain, and that’s what[…]

If you're new to the world of online retailing and want to get ahead in the e-commerce jewelry business, it will require dedication, time, and effort. But trying to figure out the best strategies for your e-commerce dream, searching for answers online, or paying excessive amounts of money to professionals may not be the most[…]

At any given moment, people are forming opinions about your brand.

In the next installment of the Rapaport Diamond Tech Podcast, the discussion moved downstream to cover the latest trends and transformation in jewelry sales and marketing, with episode four, The Reinvention of Retail. 

The road from rough diamond to polished jewel is long and winding.