As consumers become more choice-conscious, they have also become more open to a new idea about diamonds: Lab Grown Diamonds, or LGDs.
In recent years, consumers have mostly stopped viewing LGDs as synthetic and artificial or ‘fake’ diamonds. They began to see them as real diamonds, and beautiful too. The big difference is how they[…]
As we step into 2024, we’ve compiled a roadmap for any diamond professional composed of all the dominant trends, marketing strategies, and cutting-edge innovations one needs to know to shine bright in 2024.
Is it about time to start ring shopping? Congratulations! This is undoubtedly the happiest and most exciting time of your life, but probably the most stressful as well. Naturally, you want all wedding-related to go exactly as you imagined and give your partner everything he/she wants and more! But I promise you this- if you follow[…]
We live in an exciting time where technology is advancing at an exponential rate. There are constantly new developments happening in the technological world, and every industry has been changed and improved by it. No matter the size of your business, technology has both tangible and intangible benefits that can help you increase[…]
In March 2020, the world faced a sudden and unexpected disruption to everyday life on a global scale. Consumerism was turned on its head, and shopping habits shifted drastically, almost overnight.
Of course, the biggest shift was the move to online shopping and digital experiences. In mid-2020 in the US, between 30% and 50% of[…]
The diamond industry, reimagined
