digital-experience

If you're new to the world of online retailing and want to get ahead in the e-commerce jewelry business, it will require dedication, time, and effort. But trying to figure out the best strategies for your e-commerce dream, searching for answers online, or paying excessive amounts of money to professionals may not be the most[…]

At any given moment, people are forming opinions about your brand.

Today, we’re taking a look back at Sarine and Instore's webinar titled ‘How Sarine AI-based Grading Will Change the Way You Sell Diamonds’. Sarine General Manager and North American Vice President Matthew Tratner talks to Cheryl Kremkow, founder of the jewelry branding company Cirtrine Media and gives the scoop on how eGrading™ is[…]

2022 is setting itself up to be the year that bridges the gap between our everyday reality and the virtual one. If the term “metaverse” means nothing to you now, rest assured, it’s about to be a major part of your life. “What is the metaverse?”, you ask. It’s the next major development of the internet, a world wide web that you[…]

If someone tells you they own a flawless diamond, you might want to take their word with a grain of salt…. or maybe a few thousand grains of salt. Not only are flawless diamonds extremely rare, but they’re also highly prized. Given the million-to-billion-year formation process that diamonds go through beneath the earth’s surface,[…]

Beyond its pleasing aesthetic, can you really say that you know your diamond? Think about it. With certainty, what can you actually say about that gemstone wrapped around your ring finger? Sure, the retailer you purchased it from gave you the whole spiel on the diamond’s 4Cs. The same spiel they got from some distant diamond grader.[…]

At Sarine, we are proud to have been the sponsors of the Rapaport special podcast series focusing on Technology and the Diamond Trade, our favorite topic! We’ve published recaps of episodes 1, 2, 3 and 4, covering the A-Z of diamond technology, including traceability, grading and the new retail. In this fifth and final instalment,[…]

In the next installment of the Rapaport Diamond Tech Podcast, the discussion moved downstream to cover the latest trends and transformation in jewelry sales and marketing, with episode four, The Reinvention of Retail.