These are not ordinary times. And in the shadow of a global pandemic and a tumultuous economy, consumer behaviors are not ordinary or predictable either. However, there are clear signs pointing towards healthy recovery for the diamond industry, based on continued consumer appreciation for the emotional symbolism of diamonds, a[…]
Fact: India is the global center of diamond manufacturing. The vast majority of the world’s rough diamonds (85%) are polished in India. With so much focus and fanfare on the manufacturing side of the industry, it is important to take note of changes occurring in the Indian diamond and jewelry retail sector as well.
Recent years have seen a spike in the number of retail stores that are closing down. In 2017, there was a record-setting estimate of approximately 102 million square feet of retail space that went out of business.
Retailers worldwide are facing significant challenges, and the main culprit is the internet. We live in a world that[…]
In breaking the frontiers of the diamond industry, from manufacturing to retail, technology must strive to reach beyond what it can do today, to the potential of what it can achieve tomorrow.
Shopping for a diamond is not what it used to be. As technology impacts the consumer world, diamond buyers are looking for more: more information, more accuracy, more transparency, and more engagement.
By now, you’ve seen thousands of #hashtags hanging around on social media. They have certainly changed their meaning from the sign we are used to seeing at the beginning of a telephone number. When used correctly, jewelry hashtags can really make a difference to the social media marketing for your diamonds and jewelry business.
A diamond is laden with emotional and economic significance, yet more than anything else, it is a visual experience. A diamond’s beauty is not just symbolic - it is very real. It is a result of the diamond’s individual 4Cs features, as well as the way it interacts with light - its ‘light performance’. It is also a consequence of[…]