digital-experience

As consumers become more choice-conscious, they have also become more open to a new idea about diamonds: Lab Grown Diamonds, or LGDs.

In recent years, consumers have mostly stopped viewing LGDs as synthetic and artificial or ‘fake’ diamonds. They began to see them as real diamonds, and beautiful too. The big difference is how they[…]

As we step into 2024, we’ve compiled a roadmap for any diamond professional composed of all the dominant trends, marketing strategies, and cutting-edge innovations one needs to know to shine bright in 2024. 

If you're new to the world of online retailing and want to get ahead in the e-commerce jewelry business, it will require dedication, time, and effort. But trying to figure out the best strategies for your e-commerce dream, searching for answers online, or paying excessive amounts of money to professionals may not be the most[…]

At any given moment, people are forming opinions about your brand.

Today, we’re taking a look back at Sarine and Instore's webinar titled ‘How Sarine AI-based Grading Will Change the Way You Sell Diamonds’. Sarine General Manager and North American Vice President Matthew Tratner talks to Cheryl Kremkow, founder of the jewelry branding company Cirtrine Media and gives the scoop on how eGrading™ is[…]

2022 is setting itself up to be the year that bridges the gap between our everyday reality and the virtual one. If the term “metaverse” means nothing to you now, rest assured, it’s about to be a major part of your life. “What is the metaverse?”, you ask. It’s the next major development of the internet, a world wide web that you[…]

If someone tells you they own a flawless diamond, you might want to take their word with a grain of salt…. or maybe a few thousand grains of salt. Not only are flawless diamonds extremely rare, but they’re also highly prized. Given the million-to-billion-year formation process that diamonds go through beneath the earth’s surface,[…]

Beyond its pleasing aesthetic, can you really say that you know your diamond? Think about it. With certainty, what can you actually say about that gemstone wrapped around your ring finger? Sure, the retailer you purchased it from gave you the whole spiel on the diamond’s 4Cs. The same spiel they got from some distant diamond grader.[…]