Back in late 2023, I wrote about the revolution sparked by OpenAI and the impact of generative AI on me personally as a marketer. Then, I saw AI as both a tool, as well as a co-pilot in the journey of creative exploration.
Fast forward just over a year, and AI is becoming more capable and sophisticated by the day. Take a look at[…]
When a couple visits a jewelry store to buy a diamond engagement ring, they are not just buying a stone. They are purchasing a dream of commitment, and a symbol of love and eternity.
They are also ‘buying’ the diamond’s provenance and unique history, as well as its features and data, including the 4Cs, light performance, and market[…]
In 2024, the G7 Diamond Protocol shook up the diamond industry, creating a profound impact on the global diamond supply chain.
Beyond the new sanctions, 2024 was a year of booming lab-grown diamond sales and increasing popularity of unique aesthetics, such as salt-and-pepper diamonds. It was also a year of shifting global dynamics,[…]
The diamond industry, reimagined
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