At any given moment, people are forming opinions about your brand.
Consumerism - Trends to Stay Aware of After COVID-19
In March 2020, the world faced a sudden and unexpected disruption to everyday life on a global scale. Consumerism was turned on its head, and shopping habits shifted drastically, almost overnight.
Of course, the biggest shift was the move to online shopping and digital experiences. In mid-2020 in the US, between 30% and 50% of[…]
Data: The Key to Sustainability in Fashion – And Diamonds
The fashion industry has a problem, and it’s called sustainability.
Fashion is a truly global and complex industry, connecting raw materials suppliers, manufacturers, brands and consumers in every corner of the world. It’s also a massive one, expected to reach a value of $1.7 trillion in 2021.
Traceability is Diversity: Why Every Diamond Story Matters
Diversity. It’s the face of the world today. And it’s an integral part of the diamond industry, too.
[Watch Webinar] Everything About the Diamond Journey™
Diamond retailers are facing a new generation of customers. Today’s consumers demand a whole lot more during the purchase process. Whether it’s more information about the product, its provenance, quality and value for money, or whether it’s a deeper, more engaging experience of the product itself, both in-store and online, retailers[…]