The Diamond Blog

Following our first webinar about the Diamond Journey™, we are now turning to the world of light performance - how a diamond interacts with light and the way this directly influences its appearance and value.

The customer experience is changing, and mobile internet technology is a root cause. A 2018 US study showed that 59% of smartphone users use their device while shopping to research and compare products. In store, the online and offline worlds are merging. And that’s where AR comes into the picture.

Diamond retailers are facing a new generation of customers. Today’s consumers demand a whole lot more during the purchase process. Whether it’s more information about the product, its provenance, quality and value for money, or whether it’s a deeper, more engaging experience of the product itself, both in-store and online, retailers[…]

This month’s SPECTRUM is a special post-JCK Vegas edition. The JCK show is one of the highlights of the year for the diamond and jewelry industry, where trends are set, new technologies and tools are launched, and new business connections forged. While the industry was busy in Vegas, there was still plenty going on in diamond news -[…]