They are all brand names that became the international standard in their field. What people today call a game of “Ping Pong” is actually a trademark from 1901 for table tennis products. And when your child asks for a “Popsicle”, or wants to Xerox his homework, they are using a specific brand name that is so widespread, it has[…]
“A Diamond is Forever”. Arguably one of the most famous and successful advertising campaigns in history set the highest of standards for this valuable gemstone. Scientists now believe there are a quadrillion tons of diamonds buried in the earth, and outer space is swarming with diamonds. Each year, approximately 133 million[…]
Today, the diamond industry is more complex and dynamic than ever, and technology has only deepened the challenges faced by industry players at every stage of the diamond pipeline. At Sarine, our technologies scanned more than 70 million diamonds in 2018, enabling us to take a broad consideration of the changes happening now in[…]
In breaking the frontiers of the diamond industry, from manufacturing to retail, technology must strive to reach beyond what it can do today, to the potential of what it can achieve tomorrow.
Welcome to 2019, and to the first edition of our SPECTRUM diamond news and trends roundup for the new year. In this edition, we’re going take a look back over the past year, with a Forbes overview of the most popular jewelry trends in 2018. The year ended off with a bang, with the biggest diamond ever to be unearthed from a north[…]
Every rough diamond contains a world of possibilities. There are many ways that a rough diamond can be cut and polished to create saleable, profitable diamonds. Over the past few decades, there has been a revolution in the way that rough diamonds are planned, due to the development of optics technologies that provide accurate[…]
This edition of Spectrum diamond news and trends is a fascinating roundup that takes us deep into the debate about lab grown and mined diamonds, then 750 kilometers beneath the earth to where blue diamonds form. From there we travel into the minds of millennial consumers, with a recent study about their jewelry buying habits. And[…]