color-grading

When a customer chooses a diamond, they are not just buying a gemstone. They are investing in a powerful symbol of their dreams and hopes for the future.

Are you using artificial intelligence-based technology? The chances are strong. According to one survey, 33% of consumers think they are using AI technology, but in fact, 77% are.

Whether you're aware of it or not, artificial intelligence is leading the charge in the latest technological revolution that's sweeping through modern[…]

Natural diamonds occur in many different colors, from pink and yellow, to brown, blue and even black. But that’s not what is meant by diamond color.

Color, one of the traditional 4Cs gradings, refers to the natural hue that occurs in white diamonds. White diamonds are not really white. Rather, they are colorless. Pure colorless[…]

When it comes to pricing a diamond, there are many factors at play. We’ve all heard of the 4Cs, which are used to define a diamond’s rarity and value. Although there are now new ways to measure and grade a diamond’s beauty, such as light performance, there’s more to consider when defining a colored diamond.

After the long natural formation process deep in the earth, the diamond is extracted from the mine in its rough, raw state, and begins on its next journey - to become a polished diamond.

If there is one word that everyone associates with diamonds, it is “sparkle.” The bright, sparkling appearance of diamonds is part of what makes them such a highly sought-after prize.

Following on from our recent Guide to the 4Cs post, we're going to take a dive into the beautiful world of fancy color diamonds. Diamonds are usually thought of as the crystal clear, white sparkling gemstone so closely associated with love and commitment. But diamonds occur naturally in an entire rainbow of colors. Before we get[…]

Are you using artificial intelligence based technology? The chances are strong. According to one survey, 33% of consumers think they are using AI technology, but in fact 77% are.