When it comes to pricing a diamond, there are many factors at play. We’ve all heard of the 4Cs, which are used to define a diamond’s rarity and value. Although there are now new ways to measure and grade a diamond’s beauty, such as light performance, there’s more to consider when defining a colored diamond.
If there is one word that everyone associates with diamonds, it is “sparkle.” The bright, sparkling appearance of diamonds is part of what makes them such a highly sought-after prize.
Following on from our recent Guide to the 4Cs post, we're going to take a dive into the beautiful world of fancy color diamonds. Diamonds are usually thought of as the crystal clear, white sparkling gemstone so closely associated with love and commitment. But diamonds occur naturally in an entire rainbow of colors. Before we get[…]
Are you using artificial intelligence based technology? The chances are strong. According to one survey, 33% of consumers think they are using AI technology, but in fact 77% are.