If there was a clear underlying trend in the retail sector of the diamond and jewelry industry in 2019, one that will definitely be a factor again in 2020, it is the personalization of the diamond selling experience. In a nutshell, it involves telling the story behind the stone and telling consumers the romantic tale of its[…]
“A Diamond is Forever”. Arguably one of the most famous and successful advertising campaigns in history set the highest of standards for this valuable gemstone. Scientists now believe there are a quadrillion tons of diamonds buried in the earth, and outer space is swarming with diamonds. Each year, approximately 133 million[…]
When it comes to pricing a diamond, there are many factors at play. We’ve all heard of the 4Cs, which are used to define a diamond’s rarity and value. Although there are now new ways to measure and grade a diamond’s beauty, such as light performance, there’s more to consider when defining a colored diamond.
We’re already well into the year, but 2019 is shaping up to be a bold one in diamonds and jewelry. Designers are pushing the envelope with new, creative styles, and reaching back to revive retro trends. Whether it’s a new fancy diamond shape, an engagement ring worn on the pinky, or a chunky chain of heavy yellow gold, 2019 is[…]
In breaking the frontiers of the diamond industry, from manufacturing to retail, technology must strive to reach beyond what it can do today, to the potential of what it can achieve tomorrow.
Welcome to 2019, and to the first edition of our SPECTRUM diamond news and trends roundup for the new year. In this edition, we’re going take a look back over the past year, with a Forbes overview of the most popular jewelry trends in 2018. The year ended off with a bang, with the biggest diamond ever to be unearthed from a north[…]
When it comes to diamonds, the focus has mostly been on women in modern times. Diamonds, after all, are a girl’s best friend. Once reserved for royalty and the wealthy, the diamond ring has been the symbol of a man’s love for a woman in mainstream society for over half a century. However, with changing social mores, and[…]
Not a month goes by without diamond industry news that involves the new trend of lab grown diamonds. In this month’s SPECTRUM, read an original take on De Beers’ move to lab grown, in an article featured on Quartzy. We’re also going big on the bling with a tweet from CNN about the world’s most expensive shoes, adorned with[…]
The Jeweler of Place Vendôme: How Frédéric Boucheron Got His Start
Frédéric Boucheron always knew he wanted to be a jeweler. He was born in 1830 to a family of French clothiers, and at a young age he apprenticed himself under jeweler Jules Chaise. By the age of 14, he had completed his apprenticeship and began working for[…]
This edition of Spectrum diamond news and trends is a fascinating roundup that takes us deep into the debate about lab grown and mined diamonds, then 750 kilometers beneath the earth to where blue diamonds form. From there we travel into the minds of millennial consumers, with a recent study about their jewelry buying habits. And[…]