These are not ordinary times. And in the shadow of a global pandemic and a tumultuous economy, consumer behaviors are not ordinary or predictable either. However, there are clear signs pointing towards healthy recovery for the diamond industry, based on continued consumer appreciation for the emotional symbolism of diamonds, a[…]
The road from rough diamond to polished jewel is long and winding.
From its birth at the mine to the jewelry setting in the retail store, a diamond passes through many hands, processes, and stages.
Tracing the true provenance of diamonds has always been tricky, if not near impossible. And in recent years, traceability has become[…]
This year marks a major milestone for women.
Women now make up the majority of the workforce in the US, with 50.4% of jobs being held by women, compared to 49.7% just a year ago.
Women today have more opportunities than their ancestors could ever have dreamed of, and more identities than ever before.
If there was a clear underlying trend in the retail sector of the diamond and jewelry industry in 2019, one that will definitely be a factor again in 2020, it is the personalization of the diamond selling experience. In a nutshell, it involves telling the story behind the stone and telling consumers the romantic tale of its[…]
“A Diamond is Forever”. Arguably one of the most famous and successful advertising campaigns in history set the highest of standards for this valuable gemstone. Scientists now believe there are a quadrillion tons of diamonds buried in the earth, and outer space is swarming with diamonds. Each year, approximately 133 million[…]
When it comes to pricing a diamond, there are many factors at play. We’ve all heard of the 4Cs, which are used to define a diamond’s rarity and value. Although there are now new ways to measure and grade a diamond’s beauty, such as light performance, there’s more to consider when defining a colored diamond.
We’re already well into the year, but 2019 is shaping up to be a bold one in diamonds and jewelry. Designers are pushing the envelope with new, creative styles, and reaching back to revive retro trends. Whether it’s a new fancy diamond shape, an engagement ring worn on the pinky, or a chunky chain of heavy yellow gold, 2019 is[…]
In breaking the frontiers of the diamond industry, from manufacturing to retail, technology must strive to reach beyond what it can do today, to the potential of what it can achieve tomorrow.
Welcome to 2019, and to the first edition of our SPECTRUM diamond news and trends roundup for the new year. In this edition, we’re going take a look back over the past year, with a Forbes overview of the most popular jewelry trends in 2018. The year ended off with a bang, with the biggest diamond ever to be unearthed from a north[…]
When it comes to diamonds, the focus has mostly been on women in modern times. Diamonds, after all, are a girl’s best friend. Once reserved for royalty and the wealthy, the diamond ring has been the symbol of a man’s love for a woman in mainstream society for over half a century. However, with changing social mores, and[…]