diamond-traceability

In our industry, transparency is no longer a buzzword, it’s a baseline expectation. That’s why we’ve made global diamond traceability a core part of our mission. In fact, our latest advancements are reshaping how diamonds are tracked and verified - from their origins into the hands of consumers.

Back in late 2023, I wrote about the revolution sparked by OpenAI and the impact of generative AI on me personally as a marketer. Then, I saw AI as both a tool, as well as a co-pilot in the journey of creative exploration.  

Fast forward just over a year, and AI is becoming more capable and sophisticated by the day. Take a look at[…]

When a couple visits a jewelry store to buy a diamond engagement ring, they are not just buying a stone. They are purchasing a dream of commitment, and a symbol of love and eternity.

They are also ‘buying’ the diamond’s provenance and unique history, as well as its features and data, including the 4Cs, light performance, and market[…]

In 2024, the G7 Diamond Protocol shook up the diamond industry, creating a profound impact on the global diamond supply chain.

Beyond the new sanctions, 2024 was a year of booming lab-grown diamond sales and increasing popularity of unique aesthetics, such as salt-and-pepper diamonds. It was also a year of shifting global dynamics,[…]

Few in the industry will ever admit it, but in many ways, the diamond sector is quite out of touch. Only a decade ago, mystery, high speech, and obscurity were everything consumers would expect to face when purchasing a luxury gem. However, times have changed, and so have the values and passions of the modern consumer. Above all[…]

Is merely reading about the dynamic nature of Sarine’s diamond report enough? Its revolutionizing effect on the retail sector for both customers and retailers on a variety of fronts has been covered extensively. It’s the engaging diamond sales tool of the century, allowing retailers to present consumers with a diamond that can be[…]

As 2021 came to a close, opinions of the Metaverse were caught between people thinking it was going to be a quick generational fad and others thinking it would be the new internet, the game-changer that would propel us to the next level of technological advancement. Today, the Metaverse question is practically answered. Its impact[…]

Is it about time to start ring shopping? Congratulations! This is undoubtedly the happiest and most exciting time of your life, but probably the most stressful as well. Naturally, you want all wedding-related to go exactly as you imagined and give your partner everything he/she wants and more! But I promise you this- if you follow[…]

Brought to You by New Jeweler Magazine: Exclusive Interview With Sarine CEO, Mr. David Block.

For generations, the diamond sector has been shrouded from the masses behind a very distinguished curtain. However, for anyone behind the scenes within the industry, they were faced with a disorderly flow down the entire supply chain.