Diversity. It’s the face of the world today. And it’s an integral part of the diamond industry, too.
Since the mid-20th century, the 4Cs have been the global standard-bearer of a diamond’s beauty, rarity, and value. Most consumers seriously looking to buy a diamond will have come across the concept of the 4Cs and will use these gradings as a guide to help them in the purchasing process.
Of course, with the explosion of online[…]
A perfectly flawless diamond is extremely rare. So rare, in fact that flawless diamonds are highlyprized and very expensive. Most diamonds naturally develop “birthmarks” during the longformation process that occurs over millions or even billions of years, deep in the earth. Whenthe birthmark occurs on the surface of the diamond,[…]
Natural diamonds occur in many different colors, from pink and yellow, to brown, blue and even black. But that’s not what is meant by diamond color.
Color, one of the traditional 4Cs gradings, refers to the natural hue that occurs in white diamonds. White diamonds are not really white. Rather, they are colorless. Pure colorless[…]
This year, the diamond industry is celebrating the 100th anniversary of the “Brilliant Cut Diamond”. The round brilliant, which remains the most popular, classic diamond cut until today, was developed by a young engineer and diamond cutter called Marcel Tolkowsky, when he was just 19 years old.
The brilliant cut was the first[…]
In an interview with The New Jeweller magazine, David Block, CEO of Sarine Technologies, said, “When we look at grading reports, we see that the 4Cs does not provide sufficient information for customers today. There can be a 20-40% spread in the reports that similar diamonds receive.”
The issue of inconsistency in diamond[…]
Recently, it was announced that a leading diamond manufacturer in Africa, Schachter & Namdar, has adopted the Sarine ® Diamond Journey™ provenance reports for its two exclusive diamond brands - Brilliant Rose and Proudly South African. This announcement comes at a time when diamond traceability and provenance are the[…]
If there is one word that everyone associates with diamonds, it is “sparkle.” The bright, sparkling appearance of diamonds is part of what makes them such a highly sought-after prize.
Are you using artificial intelligence based technology? The chances are strong. According to one survey, 33% of consumers think they are using AI technology, but in fact 77% are.