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When a customer chooses a diamond, they are not just buying a gemstone. They are investing in a powerful symbol of their dreams and hopes for the future.

Are you using artificial intelligence-based technology? The chances are strong. According to one survey, 33% of consumers think they are using AI technology, but in fact, 77% are.

Whether you're aware of it or not, artificial intelligence is leading the charge in the latest technological revolution that's sweeping through modern[…]

While numerous jewelers worldwide are adopting the Sarine diamond report into their sales floor experience, some of them are skeptical and meet the report with hesitation and a variety of questions.

Today, we’re taking a look back at Sarine and Instore's webinar titled ‘How Sarine AI-based Grading Will Change the Way You Sell Diamonds’. Sarine General Manager and North American Vice President Matthew Tratner talks to Cheryl Kremkow, founder of the jewelry branding company Cirtrine Media and gives the scoop on how eGrading™ is[…]

Is it about time to start ring shopping? Congratulations! This is undoubtedly the happiest and most exciting time of your life, but probably the most stressful as well. Naturally, you want all wedding-related to go exactly as you imagined and give your partner everything he/she wants and more! But I promise you this- if you follow[…]

Brought to You by New Jeweler Magazine: Exclusive Interview With Sarine CEO, Mr. David Block.

We live in an exciting time where technology is advancing at an exponential rate. There are constantly new developments happening in the technological world, and every industry has been changed and improved by it. No matter the size of your business, technology has both tangible and intangible benefits that can help you increase[…]

Up until a couple years ago, there was a good section of society that still hadn’t embraced the wonders of e-commerce. For them, it was brick and mortar or bust. Then the covid-19 pandemic stepped onto the scene and e-commerce shoved its way into everyone’s spotlight. If you were using it before, you were now using 10 times more and[…]