In March 2020, the world faced a sudden and unexpected disruption to everyday life on a global scale. Consumerism was turned on its head, and shopping habits shifted drastically, almost overnight.
Of course, the biggest shift was the move to online shopping and digital experiences. In mid-2020 in the US, between 30% and 50% of[…]
In the next installment of the Rapaport Diamond Tech Podcast, the discussion moved downstream to cover the latest trends and transformation in jewelry sales and marketing, with episode four, The Reinvention of Retail.
Here we are again with a recap of the third instalment of the Rapaport Diamond Tech Podcast series, proudly sponsored by Sarine, and this time, featuring a guest appearance by our CEO David Block.
Since the mid-20th century, the 4Cs have been the global standard-bearer of a diamond’s beauty, rarity, and value. Most consumers seriously looking to buy a diamond will have come across the concept of the 4Cs and will use these gradings as a guide to help them in the purchasing process.
Of course, with the explosion of online[…]
A perfectly flawless diamond is extremely rare. So rare, in fact that flawless diamonds are highlyprized and very expensive. Most diamonds naturally develop “birthmarks” during the longformation process that occurs over millions or even billions of years, deep in the earth. Whenthe birthmark occurs on the surface of the diamond,[…]
Natural diamonds occur in many different colors, from pink and yellow, to brown, blue and even black. But that’s not what is meant by diamond color.
Color, one of the traditional 4Cs gradings, refers to the natural hue that occurs in white diamonds. White diamonds are not really white. Rather, they are colorless. Pure colorless[…]