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When a customer chooses a diamond, they are not just buying a gemstone. They are investing in a powerful symbol of their dreams and hopes for the future.

Are you using artificial intelligence-based technology? The chances are strong. According to one survey, 33% of consumers think they are using AI technology, but in fact, 77% are.

Whether you're aware of it or not, artificial intelligence is leading the charge in the latest technological revolution that's sweeping through modern[…]

After the long natural formation process deep in the earth, the diamond is extracted from the mine in its rough, raw state, and begins on its next journey - to become a polished diamond.

China is the world’s fastest growing diamond market. Retail sales of jewelry, gold and silver increased 6% year on year, to just over $3 billion this year, as reported by the Chinese Statistics Bureau. The province of Guangdong, and specifically Guangzhou City, are a locus of this booming activity.

There's a new trend in the diamond industry that you may have heard about. It's called the 'Diamond Journey'. It's the story of the way a rough diamond is transformed to a polished diamond, which now waits patiently in the jewelry store display for its destined owner.