Tag:

customer-experience

25
July 2019

The Diamond Journey: What It Means for Consumers

Let’s talk about the humble coffee bean. There is so much about it that today’s consumers want to know. Where was it made? Was it ethically sourced?  What variety is it? Does the brand support fair trade? What is the story of this coffee bean?

Whether buying coffee, cosmetics or a diamond, the product’s origin and history[…]

20
June 2019

What is AR and How It Affects the Retail Customer Experience

The customer experience is changing, and mobile internet technology is a root cause. A 2018 US study showed that 59% of smartphone users use their device while shopping to research and compare products. In store, the online and offline worlds are merging. And that’s where AR comes into the picture.

26
March 2019

Diamonds Are Forever? A Glimpse of the Second-Hand Diamond Market

“A Diamond is Forever”. Arguably one of the most famous and successful advertising campaigns in history set the highest of standards for this valuable gemstone. Scientists now believe there are a quadrillion tons of diamonds buried in the earth, and outer space is swarming with diamonds. Each year, approximately 133 million[…]

05
March 2019

3 Retail Technologies & Trends that are Changing the Consumer Experience

Recent years have seen a spike in the number of retail stores that are closing down. In 2017, there was a record-setting estimate of approximately 102 million square feet of retail space that went out of business.

Retailers worldwide are facing significant challenges, and the main culprit is the internet. We live in a world that[…]

26
February 2019

The Sarine® Diamond Journey™ Provenance Report Goes to Africa

Recently, it was announced that a leading diamond manufacturer in Africa, Schachter & Namdar, has adopted the Sarine ® Diamond Journey™ provenance reports for its two exclusive diamond brands - Brilliant Rose and Proudly South African. This announcement comes at a time when diamond traceability and provenance are the[…]

29
January 2019

3 Ways Artificial Intelligence Affects Your Life (That You May Not Be Aware Of)

What is "artificial intelligence"? Since the very beginnings of computerization, the concept of artificial intelligence has captured the imaginations of science fiction writers and movie makers. Today, fantasy is already reality, and artificial intelligence, or AI, is implemented in a wide range of everyday applications and[…]

05
December 2018

New Diamond Experiences: Diamond Beauty Mark™ and Halo Clarity Grading

Shopping for a diamond is not what it used to be. As technology impacts the consumer world, diamond buyers are looking for more: more information, more accuracy, more transparency, and more engagement.

20
September 2018

Why (and How) to Use #Hashtags for Your Jewelry Business

By now, you’ve seen thousands of  #hashtags hanging around on social media. They have certainly changed their meaning from the sign we are used to seeing at the beginning of a telephone number. When used correctly, jewelry hashtags can really make a difference to the social media marketing for your diamonds and jewelry business.

18
April 2018

Which Diamond? How the Diamond Buyer Decides

There are millions of polished diamonds in the world. Yet at the end of the day, each diamond buyer will eventually find the diamond that is just right for them. If you think about it for a moment, it's almost like choosing a romantic partner. Given the sentimental association between love and diamonds, it's a fitting analogy.

20
March 2018

How Artificial Intelligence Leads to Smarter Diamond Grading

Are you using artificial intelligence based technology? The chances are strong. According to one survey, 33% of consumers think they are using AI technology, but in fact 77% are.