In the next installment of the Rapaport Diamond Tech Podcast, the discussion moved downstream to cover the latest trends and transformation in jewelry sales and marketing, with episode four, The Reinvention of Retail.
If there was a clear underlying trend in the retail sector of the diamond and jewelry industry in 2019, one that will definitely be a factor again in 2020, it is the personalization of the diamond selling experience. In a nutshell, it involves telling the story behind the stone and telling consumers the romantic tale of its[…]
Since the mid-20th century, the 4Cs have been the global standard-bearer of a diamond’s beauty, rarity, and value. Most consumers seriously looking to buy a diamond will have come across the concept of the 4Cs and will use these gradings as a guide to help them in the purchasing process.
Of course, with the explosion of online[…]
Let’s talk about the humble coffee bean. There is so much about it that today’s consumers want to know. Where was it made? Was it ethically sourced? What variety is it? Does the brand support fair trade? What is the story of this coffee bean?
Whether buying coffee, cosmetics or a diamond, the product’s origin and history[…]
The customer experience is changing, and mobile internet technology is a root cause. A 2018 US study showed that 59% of smartphone users use their device while shopping to research and compare products. In store, the online and offline worlds are merging. And that’s where AR comes into the picture.
“A Diamond is Forever”. Arguably one of the most famous and successful advertising campaigns in history set the highest of standards for this valuable gemstone. Scientists now believe there are a quadrillion tons of diamonds buried in the earth, and outer space is swarming with diamonds. Each year, approximately 133 million[…]
Recent years have seen a spike in the number of retail stores that are closing down. In 2017, there was a record-setting estimate of approximately 102 million square feet of retail space that went out of business.
Retailers worldwide are facing significant challenges, and the main culprit is the internet. We live in a world that[…]