Let’s talk about the humble coffee bean. There is so much about it that today’s consumers want to know. Where was it made? Was it ethically sourced? What variety is it? Does the brand support fair trade? What is the story of this coffee bean?
Whether buying coffee, cosmetics or a diamond, the product’s origin and history[…]
The customer experience is changing, and mobile internet technology is a root cause. A 2018 US study showed that 59% of smartphone users use their device while shopping to research and compare products. In store, the online and offline worlds are merging. And that’s where AR comes into the picture.
“A Diamond is Forever”. Arguably one of the most famous and successful advertising campaigns in history set the highest of standards for this valuable gemstone. Scientists now believe there are a quadrillion tons of diamonds buried in the earth, and outer space is swarming with diamonds. Each year, approximately 133 million[…]
Recent years have seen a spike in the number of retail stores that are closing down. In 2017, there was a record-setting estimate of approximately 102 million square feet of retail space that went out of business.
Retailers worldwide are facing significant challenges, and the main culprit is the internet. We live in a world that[…]
Recently, it was announced that a leading diamond manufacturer in Africa, Schachter & Namdar, has adopted the Sarine ® Diamond Journey™ provenance reports for its two exclusive diamond brands - Brilliant Rose and Proudly South African. This announcement comes at a time when diamond traceability and provenance are the[…]
What is "artificial intelligence"? Since the very beginnings of computerization, the concept of artificial intelligence has captured the imaginations of science fiction writers and movie makers. Today, fantasy is already reality, and artificial intelligence, or AI, is implemented in a wide range of everyday applications and[…]
Shopping for a diamond is not what it used to be. As technology impacts the consumer world, diamond buyers are looking for more: more information, more accuracy, more transparency, and more engagement.
By now, you’ve seen thousands of #hashtags hanging around on social media. They have certainly changed their meaning from the sign we are used to seeing at the beginning of a telephone number. When used correctly, jewelry hashtags can really make a difference to the social media marketing for your diamonds and jewelry business.
There are millions of polished diamonds in the world. Yet at the end of the day, each diamond buyer will eventually find the diamond that is just right for them. If you think about it for a moment, it's almost like choosing a romantic partner. Given the sentimental association between love and diamonds, it's a fitting analogy.
Are you using artificial intelligence based technology? The chances are strong. According to one survey, 33% of consumers think they are using AI technology, but in fact 77% are.
The diamond industry, reimagined
