Tag:

diamonds-digital-marketing

24
August 2021
05
August 2021

Consumerism - Trends to Stay Aware of After COVID-19

In March 2020, the world faced a sudden and unexpected disruption to everyday life on a global scale. Consumerism was turned on its head, and shopping habits shifted drastically, almost overnight.

Of course, the biggest shift was the move to online shopping and digital experiences. In mid-2020 in the US, between 30% and 50% of[…]

04
July 2021

Sarine eGrading™: Leading the Industry Towards Change

As the world becomes more automated and digital, diamond grading is not left behind. From rough to cut, the use of technology in grading and traceability reports is the direction the industry is headed. As pioneers in diamond technology, and the driver of the new eGrading revolution, Sarine is leading the way.

29
May 2021

In Focus "The Impact of Technology”: Recap of the key podcast highlights

At Sarine, we are proud to have been the sponsors of the Rapaport special podcast series focusing on Technology and the Diamond Trade, our favorite topic! We’ve published recaps of episodes 1, 2, 3 and 4, covering the A-Z of diamond technology, including traceability, grading and the new retail. In this fifth and final[…]

11
May 2021

“The Reinvention of Retail”: recap of the key podcast highlights

In the next installment of the Rapaport Diamond Tech Podcast, the discussion moved downstream to cover the latest trends and transformation in jewelry sales and marketing, with episode four, The Reinvention of Retail. 

06
April 2021

Traceability is Diversity: Why Every Diamond Story Matters

Diversity. It’s the face of the world today. And it’s an integral part of the diamond industry, too. 

29
March 2021

“Digital or Bust?” Key Takeaways from the Rapaport Diamond Tech Podcast Series: Episode 1

Here at Sarine, diamond technology is what we are all about, and it has been our singular focus for over 30 years in the industry. That’s why we are honored to sponsor the Rapaport Podcast Special Series, “Technology and the Diamond Trade”.

09
March 2021

The New Diamond Pipeline: From Demand-Driven to “Demand Responsive”

For many decades, the diamond pipeline has stretched a long road from the mine to the consumer. From upstream, where the diamond is mined and sourced, to midstream, where is it planned, cut, and polished, all the way downstream, where it is traded among wholesalers and retailers, and finally marketed to the customer. The journey[…]

05
March 2019

3 Retail Technologies & Trends that are Changing the Consumer Experience

Recent years have seen a spike in the number of retail stores that are closing down. In 2017, there was a record-setting estimate of approximately 102 million square feet of retail space that went out of business.

Retailers worldwide are facing significant challenges, and the main culprit is the internet. We live in a world that[…]

20
September 2018

Why (and How) to Use #Hashtags for Your Jewelry Business

By now, you’ve seen thousands of  #hashtags hanging around on social media. They have certainly changed their meaning from the sign we are used to seeing at the beginning of a telephone number. When used correctly, jewelry hashtags can really make a difference to the social media marketing for your diamonds and jewelry business.