diamonds-digital-marketing

In March 2020, the world faced a sudden and unexpected disruption to everyday life on a global scale. Consumerism was turned on its head, and shopping habits shifted drastically, almost overnight.

Of course, the biggest shift was the move to online shopping and digital experiences. In mid-2020 in the US, between 30% and 50% of[…]

As the world becomes more automated and digital, diamond grading is not left behind. From rough to cut, the use of technology in grading and traceability reports is the direction the industry is headed. As pioneers in diamond technology, and the driver of the new eGrading revolution, Sarine is leading the way.

At Sarine, we are proud to have been the sponsors of the Rapaport special podcast series focusing on Technology and the Diamond Trade, our favorite topic! We’ve published recaps of episodes 1, 2, 3 and 4, covering the A-Z of diamond technology, including traceability, grading and the new retail. In this fifth and final instalment,[…]

In the next installment of the Rapaport Diamond Tech Podcast, the discussion moved downstream to cover the latest trends and transformation in jewelry sales and marketing, with episode four, The Reinvention of Retail. 

Diversity. It’s the face of the world today. And it’s an integral part of the diamond industry, too. 

Here at Sarine, diamond technology is what we are all about, and it has been our singular focus for over 30 years in the industry. That’s why we are honored to sponsor the Rapaport Podcast Special Series, “Technology and the Diamond Trade”.