diamonds-digital-marketing

For many decades, the diamond pipeline has stretched a long road from the mine to the consumer. From upstream, where the diamond is mined and sourced, to midstream, where is it planned, cut, and polished, all the way downstream, where it is traded among wholesalers and retailers, and finally marketed to the customer. The journey[…]

Recent years have seen a spike in the number of retail stores that are closing down. In 2017, there was a record-setting estimate of approximately 102 million square feet of retail space that went out of business.

Retailers worldwide are facing significant challenges, and the main culprit is the internet. We live in a world that is[…]

By now, you’ve seen thousands of  #hashtags hanging around on social media. They have certainly changed their meaning from the sign we are used to seeing at the beginning of a telephone number. When used correctly, jewelry hashtags can really make a difference to the social media marketing for your diamonds and jewelry business.

A diamond is laden with emotional and economic significance, yet more than anything else, it is a visual experience. A diamond’s beauty is not just symbolic - it is very real. It is a result of the diamond’s individual 4Cs features, as well as the way it interacts with light - its ‘light performance’. It is also a consequence of the[…]

Today, social media for jewelers is a critical part of any marketing strategy. For jewelery retailers, social media sites, such as Facebook, Instagram and Pinterest, are fast becoming the number one platform for reaching your potential customers.