Tag:

diamond-4cs

18
January 2024

LGD in 2024: A Retailer's Guide

The landscape of the diamond industry is evolving rapidly, with lab-grown diamonds (LGDs) having rapidly gainedprominence. In 2024, retailers in this space face both challenges and opportunities. In this blog, weexplore key strategies that can empower retailers to thrive in the dynamic market of lab-grown diamonds.

12
January 2024

The New Real, A New Narrative: Lab-Grown Diamonds

As consumers become more choice-conscious, they have also become more open to a new idea about diamonds: Lab Grown Diamonds, or LGDs.

In recent years, consumers have mostly stopped viewing LGDs as synthetic and artificial or ‘fake’ diamonds. They began to see them as real diamonds, and beautiful too. The big difference is how they[…]

04
January 2024

Diamond Reports Decoded: A Must-Read Before Your Jewelry Purchase

Are you on the hunt for the perfect diamond but feeling lost in the sea of options? We get it. Choosing the right diamond involves more than just a dazzling sparkle; it's about understanding its true worth. 

22
December 2023

2024 Diamondscape: Leading Trends and the Shifting Landscape of Consumer Demands

As we step into 2024, we’ve compiled a roadmap for any diamond professional composed of all the dominant trends, marketing strategies, and cutting-edge innovations one needs to know to shine bright in 2024. 

18
December 2023

High Speed Automated Rough Diamond Registration: The Latest Traceability Innovation You Should Know

In an era defined by shifting consumer values, the new G7 regulations, and heightened ethical considerations, the diamond industry is undergoing a profound transformation. No longer satisfied with mere opulence, today's consumers seek the narrative behind their diamonds. Technology, notably Sarine's groundbreaking solutions, has[…]

08
December 2023

OpenAI and Marketing Enthusiast - Co-Pilots or Competitors?

Does generative AI leave a space for the spark of human creativity?

Nearly a year has passed since ChatGPT exploded onto the scene. For those of you who are using it – and I hope most of you are – it’s clear that AI has progressed to an almost superhuman level of creativity.

I am a strong believer that creativity is what makes a[…]

04
December 2023
28
September 2023

Everything You Need to Know About Sarine's Game-Changing eGrading™ Reports

When a customer chooses a diamond, they are not just buying a gemstone. They are investing in a powerful symbol of their dreams and hopes for the future.

22
August 2023

How Artificial Intelligence Elevates Diamond Grading

Are you using artificial intelligence-based technology? The chances are strong. According to one survey, 33% of consumers think they are using AI technology, but in fact, 77% are.

Whether you're aware of it or not, artificial intelligence is leading the charge in the latest technological revolution that's sweeping through modern[…]

09
June 2022

Top 5 Money-Saving Hacks on Diamond Engagement Rings

Is it about time to start ring shopping? Congratulations! This is undoubtedly the happiest and most exciting time of your life, but probably the most stressful as well. Naturally, you want all wedding-related to go exactly as you imagined and give your partner everything he/she wants and more! But I promise you this- if you follow[…]