When a customer chooses a diamond, they are not just buying a gemstone. They are investing in a powerful symbol of their dreams and hopes for the future.
In recent decades, the general masses collectively switched from associating diamonds with lavish lifestyles and romantic symbolism to something much darker. Brought about by years of civil unrest in a handful of nations and capitalized upon by pop culture, these beautiful gems were suddenly seen as unethical. The diamond industry[…]
Is merely reading about the dynamic nature of Sarine’s diamond report enough? Its revolutionizing effect on the retail sector for both customers and retailers on a variety of fronts has been covered extensively. It’s the engaging diamond sales tool of the century, allowing retailers to present consumers with a diamond that can be[…]
For generations, the diamond sector has been shrouded from the masses behind a very distinguished curtain. However, for anyone behind the scenes within the industry, they were faced with a disorderly flow down the entire supply chain.
In a time when concepts like sustainability and traceability have firm grips on the minds of millennial and Gen Z consumers, it’s the Sarine Diamond Journey™ report that is really teaching retailers how to speak the language of the modern generation. It does so by taking them on a fully digitalized and data-based voyage through the[…]
Throughout the last century, the passing of the torch from one generation to the next has always brought on a coming-of-age youth with a large handful of exterior changes, and a couple of internalized ones. As the torch passes to Gen z, we’re actually seeing the opposite. We’re seeing a new youth rise up with a whole different set[…]
Are you taking the proper steps to make your business more lucrative and engaging? If you aren’t, it’s about time you consider it. In any city or sizable town, a jewelry store can easily fall into the loop of being one in a million. Jewelry retailers exist not only on nearly every central street, but also in malls by the dozens.