diamond-journey

Diamond retailers are facing a new generation of customers. Today’s consumers demand a whole lot more during the purchase process. Whether it’s more information about the product, its provenance, quality and value for money, or whether it’s a deeper, more engaging experience of the product itself, both in-store and online,[…]

They say there are two types of people - Games of Thrones fans, and people who never watched Game of Thrones.Even if you fall into the latter group, you are probably aware that the final episode of the final series of Game of Thrones has just aired, bringing to a close one of the most popular, heart-stopping, and[…]

Every person is unique, with their own birthmarks, strengths, flaws and character.

The diamond grading report has been in use since the 1950s, when the 4Cs concept was first introduced. Today, diamond reports are a common accompaniment to any diamond sale. The grading report, issued by a gem lab, is regarded by consumers as a kind of “ID card” for the diamond. Diamond grading reports give consumers standardized[…]