diamond-journey

In our industry, transparency is no longer a buzzword, it’s a baseline expectation. That’s why we’ve made global diamond traceability a core part of our mission. In fact, our latest advancements are reshaping how diamonds are tracked and verified - from their origins into the hands of consumers.

Back in late 2023, I wrote about the revolution sparked by OpenAI and the impact of generative AI on me personally as a marketer. Then, I saw AI as both a tool, as well as a co-pilot in the journey of creative exploration.  

Fast forward just over a year, and AI is becoming more capable and sophisticated by the day. Take a look at[…]

When a couple visits a jewelry store to buy a diamond engagement ring, they are not just buying a stone. They are purchasing a dream of commitment, and a symbol of love and eternity.

They are also ‘buying’ the diamond’s provenance and unique history, as well as its features and data, including the 4Cs, light performance, and market[…]

In 2024, the G7 Diamond Protocol shook up the diamond industry, creating a profound impact on the global diamond supply chain.

Beyond the new sanctions, 2024 was a year of booming lab-grown diamond sales and increasing popularity of unique aesthetics, such as salt-and-pepper diamonds. It was also a year of shifting global dynamics,[…]

Fine jewelry is like a timeless dance of elegance and style, always evolving with the trends of the moment. In this ever-changing world, the top influencers and bloggers in the jewelry scene are our style guides, always surrounded by the most stunning jewelry, often from the most successful brands. Picture this: living, breathing,[…]

The landscape of the diamond industry is evolving rapidly, with lab-grown diamonds (LGDs) having rapidly gainedprominence. In 2024, retailers in this space face both challenges and opportunities. In this blog, weexplore key strategies that can empower retailers to thrive in the dynamic market of lab-grown diamonds.

As consumers become more choice-conscious, they have also become more open to a new idea about diamonds: Lab Grown Diamonds, or LGDs.

In recent years, consumers have mostly stopped viewing LGDs as synthetic and artificial or ‘fake’ diamonds. They began to see them as real diamonds, and beautiful too. The big difference is how they[…]

Are you on the hunt for the perfect diamond but feeling lost in the sea of options? We get it. Choosing the right diamond involves more than just a dazzling sparkle; it's about understanding its true worth. 

As we step into 2024, we’ve compiled a roadmap for any diamond professional composed of all the dominant trends, marketing strategies, and cutting-edge innovations one needs to know to shine bright in 2024. 

In an era defined by shifting consumer values, the new G7 regulations, and heightened ethical considerations, the diamond industry is undergoing a profound transformation. No longer satisfied with mere opulence, today's consumers seek the narrative behind their diamonds. Technology, notably Sarine's groundbreaking solutions, has[…]