Tag:

diamond-journey

27
August 2019

Blockchain And Tracing Diamonds: Where Do We Stand Today?

Today’s diamond market contains stones of many different types and provenances. Given the market’s long supply chain, it can be difficult to establish whether a given stone is a natural mined diamond or a synthetic lab-grown diamond. The diamond industry requires a method to authenticate the origin of each diamond and its path to[…]

07
August 2019

Tracing Diamonds: AI-Powered Certification from Mine to Store

New generations of diamond buyers are more socially aware and care about where the stones that they are purchasing are sourced from. This concern is particularly pronounced among Millennials, with many consumers shunning diamonds altogether in favor of more ethically-produced jewelry. This is why tracing diamonds back to their[…]

25
July 2019

The Diamond Journey: What It Means for Consumers

Let’s talk about the humble coffee bean. There is so much about it that today’s consumers want to know. Where was it made? Was it ethically sourced?  What variety is it? Does the brand support fair trade? What is the story of this coffee bean?

Whether buying coffee, cosmetics or a diamond, the product’s origin and history[…]

12
June 2019

[Watch Webinar] Everything About the Diamond Journey™

Diamond retailers are facing a new generation of customers. Today’s consumers demand a whole lot more during the purchase process. Whether it’s more information about the product, its provenance, quality and value for money, or whether it’s a deeper, more engaging experience of the product itself, both in-store and online,[…]

20
May 2019

When the Diamond Story Meets Game of Thrones

They say there are two types of people - Games of Thrones fans, and people who never watched Game of Thrones.Even if you fall into the latter group, you are probably aware that the final episode of the final series of Game of Thrones has just aired, bringing to a close one of the most popular, heart-stopping, and[…]

30
April 2019

Diamond Journey: Seeing Beauty in the Scars

Every person is unique, with their own birthmarks, strengths, flaws and character.

04
July 2018

3 Things You’ve Probably Never Seen Before in a Diamond Grading Report

The diamond grading report has been in use since the 1950s, when the 4Cs concept was first introduced. Today, diamond reports are a common accompaniment to any diamond sale. The grading report, issued by a gem lab, is regarded by consumers as a kind of “ID card” for the diamond. Diamond grading reports give consumers standardized[…]