New generations of diamond buyers are more socially aware and care about where the stones that they are purchasing are sourced from. This concern is particularly pronounced among Millennials, with many consumers shunning diamonds altogether in favor of more ethically-produced jewelry. This is why tracing diamonds back to their[…]
Let’s talk about the humble coffee bean. There is so much about it that today’s consumers want to know. Where was it made? Was it ethically sourced? What variety is it? Does the brand support fair trade? What is the story of this coffee bean?
Whether buying coffee, cosmetics or a diamond, the product’s origin and history[…]
Diamond retailers are facing a new generation of customers. Today’s consumers demand a whole lot more during the purchase process. Whether it’s more information about the product, its provenance, quality and value for money, or whether it’s a deeper, more engaging experience of the product itself, both in-store and online,[…]
They say there are two types of people - Games of Thrones fans, and people who never watched Game of Thrones.Even if you fall into the latter group, you are probably aware that the final episode of the final series of Game of Thrones has just aired, bringing to a close one of the most popular, heart-stopping, and[…]
The diamond grading report has been in use since the 1950s, when the 4Cs concept was first introduced. Today, diamond reports are a common accompaniment to any diamond sale. The grading report, issued by a gem lab, is regarded by consumers as a kind of “ID card” for the diamond. Diamond grading reports give consumers standardized[…]