Diversity. It’s the face of the world today. And it’s an integral part of the diamond industry, too.
Diamonds come in all sizes - and a wide variety of shapes. Although each diamond is unique, different personality types are drawn to particular diamond shapes. In fact, the diamond shape you choose may be a strong reflection of the type of person you are.
If there is one word that everyone associates with diamonds, it is “sparkle.” The bright, sparkling appearance of diamonds is part of what makes them such a highly sought-after prize.
Diamonds have long been associated with engagement and marriage – but perhaps not as long as you think. The diamond engagement ring is in fact a modern, specifically western phenomenon. Diamond rings were first linked to marriage only in the late 1930s, when De Beers hired the NW Ayer advertising agency to convince young women[…]