Tag:

customer-experience

18
April 2018

Which Diamond? How the Diamond Buyer Decides

There are millions of polished diamonds in the world. Yet at the end of the day, each diamond buyer will eventually find the diamond that is just right for them. If you think about it for a moment, it's almost like choosing a romantic partner. Given the sentimental association between love and diamonds, it's a fitting analogy.

20
March 2018

How Artificial Intelligence Leads to Smarter Diamond Grading

Are you using artificial intelligence based technology? The chances are strong. According to one survey, 33% of consumers think they are using AI technology, but in fact 77% are.

13
March 2018

What is the Diamond Journey? The 4 Stages from Rough to Polished

There's a new trend in the diamond industry that you may have heard about. It's called the 'Diamond Journey'. It's the story of the way a rough diamond is transformed to a polished diamond, which now waits patiently in the jewelry store display for its destined owner.