Tag:

customer-experience

17
October 2021
24
August 2021
11
May 2021

“The Reinvention of Retail”: recap of the key podcast highlights

In the next installment of the Rapaport Diamond Tech Podcast, the discussion moved downstream to cover the latest trends and transformation in jewelry sales and marketing, with episode four, The Reinvention of Retail. 

17
April 2021

“Tracing the Diamond Journey”:  Episode 2

Welcome to a recap of the second podcast in the special Rapaport Diamond Podcast series, “Technology and the Diamond Trade”, proudly sponsored by Sarine.

06
April 2021

Traceability is Diversity: Why Every Diamond Story Matters

Diversity. It’s the face of the world today. And it’s an integral part of the diamond industry, too. 

23
October 2020

For the First Time Ever, True Traceability is Here

The road from rough diamond to polished jewel is long and winding.

17
December 2019

Jewelry Retail Trends in 2020: Where the Industry Is Headed

If there was a clear underlying trend in the retail sector of the diamond and jewelry industry in 2019, one that will definitely be a factor again in 2020, it is the personalization of the diamond selling experience. In a nutshell, it involves telling the story behind the stone and telling consumers the romantic tale of its[…]

19
November 2019

The New Diamond Dimension: Light Performance - What is Brilliance?

Since the mid-20th century, the 4Cs have been the global standard-bearer of a diamond’s beauty, rarity, and value. Most consumers seriously looking to buy a diamond will have come across the concept of the 4Cs and will use these gradings as a guide to help them in the purchasing process.

Of course, with the explosion of online[…]

25
July 2019

The Diamond Journey: What It Means for Consumers

Let’s talk about the humble coffee bean. There is so much about it that today’s consumers want to know. Where was it made? Was it ethically sourced?  What variety is it? Does the brand support fair trade? What is the story of this coffee bean?

Whether buying coffee, cosmetics or a diamond, the product’s origin and history throughout[…]

20
June 2019

What is AR and How It Affects the Retail Customer Experience

The customer experience is changing, and mobile internet technology is a root cause. A 2018 US study showed that 59% of smartphone users use their device while shopping to research and compare products. In store, the online and offline worlds are merging. And that’s where AR comes into the picture.