4cs

Fine jewelry is like a timeless dance of elegance and style, always evolving with the trends of the moment. In this ever-changing world, the top influencers and bloggers in the jewelry scene are our style guides, always surrounded by the most stunning jewelry, often from the most successful brands. Picture this: living, breathing,[…]

The landscape of the diamond industry is evolving rapidly, with lab-grown diamonds (LGDs) having rapidly gainedprominence. In 2024, retailers in this space face both challenges and opportunities. In this blog, weexplore key strategies that can empower retailers to thrive in the dynamic market of lab-grown diamonds.

As consumers become more choice-conscious, they have also become more open to a new idea about diamonds: Lab Grown Diamonds, or LGDs.

In recent years, consumers have mostly stopped viewing LGDs as synthetic and artificial or ‘fake’ diamonds. They began to see them as real diamonds, and beautiful too. The big difference is how they[…]

Are you on the hunt for the perfect diamond but feeling lost in the sea of options? We get it. Choosing the right diamond involves more than just a dazzling sparkle; it's about understanding its true worth. 

As we step into 2024, we’ve compiled a roadmap for any diamond professional composed of all the dominant trends, marketing strategies, and cutting-edge innovations one needs to know to shine bright in 2024. 

In an era defined by shifting consumer values, the new G7 regulations, and heightened ethical considerations, the diamond industry is undergoing a profound transformation. No longer satisfied with mere opulence, today's consumers seek the narrative behind their diamonds. Technology, notably Sarine's groundbreaking solutions, has[…]

Does generative AI leave a space for the spark of human creativity?

Nearly a year has passed since ChatGPT exploded onto the scene. For those of you who are using it – and I hope most of you are – it’s clear that AI has progressed to an almost superhuman level of creativity.

I am a strong believer that creativity is what makes a[…]

When a customer chooses a diamond, they are not just buying a gemstone. They are investing in a powerful symbol of their dreams and hopes for the future.