diamond-trends

The diamond industry has been chattering about blockchain for some years now. In fact, the Everledger company, one of the first to focus on diamonds in the blockchain, was founded back in 2015. It has already tracked 2 million diamonds.

Who doesn’t love a royal wedding? Amid all the tradition, the pomp and ceremony, the patriotic flag waving, royal coaches and cucumber sandwiches, there’s one aspect of any royal wedding that stands out for diamond and jewelry fans everywhere - the royal wedding jewelry. Which jewels will the bride wear? Which jewelry will be lent[…]

This week, most countries around the world celebrated Mother’s Day, the traditional day of appreciation for moms (and mums). Like many holidays, such as Valentine's Day and Christmas, Mother’s Day has turned into a highly commercialized celebration, a busy time for retailers of flowers, chocolates, and of course, jewelry. In fact,[…]

Following on from our recent Guide to the 4Cs post, we're going to take a dive into the beautiful world of fancy color diamonds. Diamonds are usually thought of as the crystal clear, white sparkling gemstone so closely associated with love and commitment. But diamonds occur naturally in an entire rainbow of colors. Before we get[…]

There are millions of polished diamonds in the world. Yet at the end of the day, each diamond buyer will eventually find the diamond that is just right for them. If you think about it for a moment, it's almost like choosing a romantic partner. Given the sentimental association between love and diamonds, it's a fitting analogy.

Diamonds have long been associated with engagement and marriage – but perhaps not as long as you think. The diamond engagement ring is in fact a modern, specifically western phenomenon. Diamond rings were first linked to marriage only in the late 1930s, when De Beers hired the NW Ayer advertising agency to convince young women that[…]

Are you using artificial intelligence based technology? The chances are strong. According to one survey, 33% of consumers think they are using AI technology, but in fact 77% are.

There's a new trend in the diamond industry that you may have heard about. It's called the 'Diamond Journey'. It's the story of the way a rough diamond is transformed to a polished diamond, which now waits patiently in the jewelry store display for its destined owner.