The Diamond Blog

15
May 2025

Ask Us Anything: The Latest on Sarine’s Diamond Journey Traceability™ Ecosystem

In our industry, transparency is no longer a buzzword, it’s a baseline expectation. That’s why we’ve made global diamond traceability a core part of our mission. In fact, our latest advancements are reshaping how diamonds are tracked and verified - from their origins into the hands of consumers.

24
March 2025
06
February 2025

Diamond Retailers: How AI Will Make a Difference in Your Story in 2025

Back in late 2023, I wrote about the revolution sparked by OpenAI and the impact of generative AI on me personally as a marketer. Then, I saw AI as both a tool, as well as a co-pilot in the journey of creative exploration.  

Fast forward just over a year, and AI is becoming more capable and sophisticated by the day. Take a look at[…]

21
January 2025

Sarine Reports: How to Effectively Tell (and Sell) the Diamond’s True Story

When a couple visits a jewelry store to buy a diamond engagement ring, they are not just buying a stone. They are purchasing a dream of commitment, and a symbol of love and eternity.

They are also ‘buying’ the diamond’s provenance and unique history, as well as its features and data, including the 4Cs, light performance, and market[…]

02
January 2025

The Trends Set to Define the 2025 Diamond Industry

In 2024, the G7 Diamond Protocol shook up the diamond industry, creating a profound impact on the global diamond supply chain.

Beyond the new sanctions, 2024 was a year of booming lab-grown diamond sales and increasing popularity of unique aesthetics, such as salt-and-pepper diamonds. It was also a year of shifting global dynamics,[…]

14
November 2024

How Sarine ‘Sees’ Inside Diamonds, and What it Means for Rough Planning

The possibilities of a rough diamond are endless.

Extracted from the earth after a natural formation process that took millions of years, a rough stone holds the potential to transform into almost any type of polished diamond. It may become one large, bold diamond or perhaps split into three smaller, exquisite gems.

It could become[…]

05
November 2024

How a Unified Diamond Industry Can Build True Traceability and Customer Confidence

There is something mysterious and awesome about diamonds.

 Formed millions or even billions of years ago in an explosive geological process deep in the earth, a rough diamond emerges. In the hands of a skilled craftsman, it becomes a polished jewel, an eternal and valued symbol of love, commitment, and luxury.

People are drawn to[…]

29
October 2024

Unlocking 2025: The Big Questions Diamond Retailers Need to Ask

As the diamond industry evolves, 2025 promises to bring new challenges and opportunities for retailers. With new stricter regulations, the rise of lab-grown diamonds (LGDs), shifting consumer demands, and fiercer competition, staying ahead of the game means making smart moves.

To stand out and thrive in 2025, it's all about asking[…]

09
October 2024

Diamond Retailer? Use AI to Boost Holiday Sales

The 2024 holiday shopping season is just around the corner, and the outlook for retailers is optimistic.

Consumer research by Deloittle points to a 1% expected increase in holiday retail sales in the US compared to last year, amounting to revenues of just under $1.6 trillion.

In addition, more consumers are starting their holiday[…]

21
August 2024

The Complete Diamond Manufacturing Process: Essential Insights and Top Innovations

The journey of a diamond from rough stone to polished gem is a fascinating process that involves a series of meticulous stages. Each stage requires precision and expertise to ensure the final product is of the highest quality. As a leader in the diamond industry, Sarine has developed innovative solutions that significantly enhance[…]