The Diamond Blog
25 years of Setting the Standard
Twenty-five years ago, a laboratory opened in New York with a straightforward, yet novel premise: that graders should tell the truth, stand behind it, and put their name on it.
The 2nd Generation of Automated Diamond Color Grading
We are often asked: when did Sarine launch AI-based grading?
With the AI boom of recent years, many are surprised to learn that AI-driven cut grading began as early as 1992 with the introduction of Sarine’s DiaMension® - the first software to provide automated, computerized measurement of a diamond’s proportions.
Sarine went on[…]
Shape Is Style, Cut Is Everything.
Round brilliant remained the sparklers of choice for US consumers, featuring 82% of natural diamond jewellery pieces ( Natural Diamond Trends 2025 Overview) . Round diamonds are a timeless classic; there is no disputing that. However, 2025 also saw strong growth in LGD long fancy shapes, led by marquises and emerald cuts,[…]
2026 Trends Review: The Year of Mastering the Attention Economy
Our annual trends review explores how the diamond industry can win attention in an age of distraction and retail noise.
Why the Heart and the Tech Must Work Together in the Diamond Sales?
Sales is an incredibly challenging profession.
The Restless Diamond Brief: Curiosity, AI, and Bankable Outcomes
By Romy Gakh-Baram, Director of Brand and Global Marketing, Sarine
How to Extract the Most From a Rough Diamond: Look Inside
This year, we mark three decades since Sarine’s planning solutions burst onto the scene. The industry’s first computerized rough planning has fundamentally transformed the way diamonds are evaluated, planned, and brought to life. It’s been an incredible journey from DiaExpert™ to Advisor® 8.2 and MVP™, and we’re excited to share a[…]
Ask Us Anything: The Latest on Sarine’s Diamond Journey Traceability™ Ecosystem
In our industry, transparency is no longer a buzzword, it’s a baseline expectation. That’s why we’ve made global diamond traceability a core part of our mission. In fact, our latest advancements are reshaping how diamonds are tracked and verified - from their origins into the hands of consumers.