The Diamond Blog

This year, we mark three decades since Sarine’s  planning solutions burst onto the scene. The industry’s first computerized rough planning  has fundamentally transformed the way diamonds are evaluated, planned, and brought to life. It’s been an incredible journey from DiaExpert™ to Advisor® 8.2 and MVP™, and we’re excited to share a[…]

In our industry, transparency is no longer a buzzword, it’s a baseline expectation. That’s why we’ve made global diamond traceability a core part of our mission. In fact, our latest advancements are reshaping how diamonds are tracked and verified - from their origins into the hands of consumers.

Back in late 2023, I wrote about the revolution sparked by OpenAI and the impact of generative AI on me personally as a marketer. Then, I saw AI as both a tool, as well as a co-pilot in the journey of creative exploration.  

Fast forward just over a year, and AI is becoming more capable and sophisticated by the day. Take a look at[…]

When a couple visits a jewelry store to buy a diamond engagement ring, they are not just buying a stone. They are purchasing a dream of commitment, and a symbol of love and eternity.

They are also ‘buying’ the diamond’s provenance and unique history, as well as its features and data, including the 4Cs, light performance, and market[…]

In 2024, the G7 Diamond Protocol shook up the diamond industry, creating a profound impact on the global diamond supply chain.

Beyond the new sanctions, 2024 was a year of booming lab-grown diamond sales and increasing popularity of unique aesthetics, such as salt-and-pepper diamonds. It was also a year of shifting global dynamics,[…]

The possibilities of a rough diamond are endless.

Extracted from the earth after a natural formation process that took millions of years, a rough stone holds the potential to transform into almost any type of polished diamond. It may become one large, bold diamond or perhaps split into three smaller, exquisite gems.

It could become[…]

There is something mysterious and awesome about diamonds.

 Formed millions or even billions of years ago in an explosive geological process deep in the earth, a rough diamond emerges. In the hands of a skilled craftsman, it becomes a polished jewel, an eternal and valued symbol of love, commitment, and luxury.

People are drawn to[…]

As the diamond industry evolves, 2025 promises to bring new challenges and opportunities for retailers. With new stricter regulations, the rise of lab-grown diamonds (LGDs), shifting consumer demands, and fiercer competition, staying ahead of the game means making smart moves.

To stand out and thrive in 2025, it's all about asking[…]

The 2024 holiday shopping season is just around the corner, and the outlook for retailers is optimistic.

Consumer research by Deloittle points to a 1% expected increase in holiday retail sales in the US compared to last year, amounting to revenues of just under $1.6 trillion.

In addition, more consumers are starting their holiday[…]