The Diamond Blog

At any given moment, people are forming opinions about your brand.

In recent decades, the general masses collectively switched from associating diamonds with lavish lifestyles and romantic symbolism to something much darker. Brought about by years of civil unrest in a handful of nations and capitalized upon by pop culture, these beautiful gems were suddenly seen as unethical. The diamond industry[…]

Hod Hasharon (Israel),  11 January 2023 – Singapore Exchange Mainboard listed Sarine Technologies Ltd (“Sarine” and along with its subsidiaries “the Group”) (U77:SI; SARN.TA), a worldwide leader in the development, manufacturing, marketing and sale of precision technology products for the evaluation, planning, processing,[…]

While numerous jewelers worldwide are adopting the Sarine diamond report into their sales floor experience, some of them are skeptical and meet the report with hesitation and a variety of questions.

As we are all preparing to take a big step into the new year and the next great adventure, we can’t help but reflect on 2022. What a year it has been! 2022 was a big year in many respects, rich with innovations and innovators that disrupt sectors and new consumer trends that provide them with the headwinds of change to do so. 2022[…]

For the retail sector, Sarine diamond reports are a game changer for a variety of reasons. For one, unlike any diamond report to come before it, ours is fully digital, interactive, and compatible with any digital device. This is a diamond report that can be shared and taken anywhere. Secondly, they are based off verifiable[…]

Today, we’re taking a look back at Sarine and Instore's webinar titled ‘How Sarine AI-based Grading Will Change the Way You Sell Diamonds’. Sarine General Manager and North American Vice President Matthew Tratner talks to Cheryl Kremkow, founder of the jewelry branding company Cirtrine Media and gives the scoop on how eGrading™ is[…]

Last month, Facets 2022 saw the diamond industry’s top experts, retailers, traders and stakeholders, as well as politicians gather at the Antwerp World Diamond Centre to discuss the future of the diamond sector. During the two-day event, numerous panels held discussions covering our industry from multiple angles. 

You know the awful feeling when you find a cheap airfare, only to discover that with all the hidden fees, it’s really not cheap at all? This is an example of brand non-transparency.