Diamond Retailers: How AI Will Make a Difference in Your Story in 2025
Back in late 2023, I wrote about the revolution sparked by OpenAI and the impact of generative AI on me personally as a marketer. Then, I saw AI as both a tool, as well as a co-pilot in the journey of creative exploration.
Fast forward just over a year, and AI is becoming more capable and sophisticated by the day. Take a look at[…]
Sarine Reports: How to Effectively Tell (and Sell) the Diamond’s True Story
When a couple visits a jewelry store to buy a diamond engagement ring, they are not just buying a stone. They are purchasing a dream of commitment, and a symbol of love and eternity.
They are also ‘buying’ the diamond’s provenance and unique history, as well as its features and data, including the 4Cs, light performance, and market[…]
The Trends Set to Define the 2025 Diamond Industry
In 2024, the G7 Diamond Protocol shook up the diamond industry, creating a profound impact on the global diamond supply chain.
Beyond the new sanctions, 2024 was a year of booming lab-grown diamond sales and increasing popularity of unique aesthetics, such as salt-and-pepper diamonds. It was also a year of shifting global dynamics,[…]
How Sarine ‘Sees’ Inside Diamonds, and What it Means for Rough Planning
The possibilities of a rough diamond are endless.
Extracted from the earth after a natural formation process that took millions of years, a rough stone holds the potential to transform into almost any type of polished diamond. It may become one large, bold diamond or perhaps split into three smaller, exquisite gems.
It could become[…]
How a Unified Diamond Industry Can Build True Traceability and Customer Confidence
There is something mysterious and awesome about diamonds.
Formed millions or even billions of years ago in an explosive geological process deep in the earth, a rough diamond emerges. In the hands of a skilled craftsman, it becomes a polished jewel, an eternal and valued symbol of love, commitment, and luxury.
People are drawn to[…]
Unlocking 2025: The Big Questions Diamond Retailers Need to Ask
As the diamond industry evolves, 2025 promises to bring new challenges and opportunities for retailers. With new stricter regulations, the rise of lab-grown diamonds (LGDs), shifting consumer demands, and fiercer competition, staying ahead of the game means making smart moves.
To stand out and thrive in 2025, it's all about asking[…]
Diamond Retailer? Use AI to Boost Holiday Sales
The 2024 holiday shopping season is just around the corner, and the outlook for retailers is optimistic.
Consumer research by Deloittle points to a 1% expected increase in holiday retail sales in the US compared to last year, amounting to revenues of just under $1.6 trillion.
In addition, more consumers are starting their holiday[…]
The Complete Diamond Manufacturing Process: Essential Insights and Top Innovations
The journey of a diamond from rough stone to polished gem is a fascinating process that involves a series of meticulous stages. Each stage requires precision and expertise to ensure the final product is of the highest quality. As a leader in the diamond industry, Sarine has developed innovative solutions that significantly enhance[…]
How to Accurately Assess the True Beauty of Fancy-Shaped Diamonds
Round brilliant diamonds are a timeless classic; there is no disputing that.
However, in recent years, there has been a growing shift in popularity for fancy shapes, such as pear, oval, marquise, emerald, and princess cuts.
At GCAL by Sarine, over 50% of diamonds submitted to our labs since 2020 have been fancy shapes.
Fancy[…]
