The Diamond Blog

Round brilliant remained the sparklers of choice for US consumers, featuring 82% of natural diamond jewellery pieces ( Natural Diamond Trends 2025 Overview) . Round diamonds are a timeless classic; there is no disputing that. However, 2025 also saw strong growth in LGD long fancy shapes, led by marquises and emerald cuts,[…]

Our annual trends review explores how the diamond industry can win attention in an age of distraction and retail noise.

Sales is an incredibly challenging profession.

By Romy Gakh-Baram, Director of Brand and Global Marketing, Sarine

This year, we mark three decades since Sarine’s  planning solutions burst onto the scene. The industry’s first computerized rough planning  has fundamentally transformed the way diamonds are evaluated, planned, and brought to life. It’s been an incredible journey from DiaExpert™ to Advisor® 8.2 and MVP™, and we’re excited to share a[…]

In our industry, transparency is no longer a buzzword, it’s a baseline expectation. That’s why we’ve made global diamond traceability a core part of our mission. In fact, our latest advancements are reshaping how diamonds are tracked and verified - from their origins into the hands of consumers.

Back in late 2023, I wrote about the revolution sparked by OpenAI and the impact of generative AI on me personally as a marketer. Then, I saw AI as both a tool, as well as a co-pilot in the journey of creative exploration.  

Fast forward just over a year, and AI is becoming more capable and sophisticated by the day. Take a look at[…]

When a couple visits a jewelry store to buy a diamond engagement ring, they are not just buying a stone. They are purchasing a dream of commitment, and a symbol of love and eternity.

They are also ‘buying’ the diamond’s provenance and unique history, as well as its features and data, including the 4Cs, light performance, and market[…]

In 2024, the G7 Diamond Protocol shook up the diamond industry, creating a profound impact on the global diamond supply chain.

Beyond the new sanctions, 2024 was a year of booming lab-grown diamond sales and increasing popularity of unique aesthetics, such as salt-and-pepper diamonds. It was also a year of shifting global dynamics,[…]