The Diamond Blog

New generations of diamond buyers are more socially aware and care about where the stones that they are purchasing are sourced from. This concern is particularly pronounced among Millennials, with many consumers shunning diamonds altogether in favor of more ethically-produced jewelry. This is why tracing diamonds back to their[…]

In an interview with The New Jeweller magazine, David Block, CEO of Sarine Technologies, said, “When we look at grading reports, we see that the 4Cs does not provide sufficient information for customers today. There can be a 20-40% spread in the reports that similar diamonds receive.”

The issue of inconsistency in diamond grading[…]

Let’s talk about the humble coffee bean. There is so much about it that today’s consumers want to know. Where was it made? Was it ethically sourced?  What variety is it? Does the brand support fair trade? What is the story of this coffee bean?

Whether buying coffee, cosmetics or a diamond, the product’s origin and history throughout[…]

From rough diamond in the mine, to sparkling engagement ring in the jewelry store, every diamond undergoes a complex process of development. It travels many thousands of miles, touches many hands, passes through multiple planning and manufacturing devices, changing in structure and form at every step of the way.

Feeling stressed? Tension high? For most people, stress comes once in a while. For diamonds, tension is often built in.

The internal structure of a diamond includes areas of physical stress, or tension. These areas develop naturally as the diamond forms. Tension within a diamond can be mild, moderate or extreme. The tension areas[…]

Following our first webinar about the Diamond Journey™, we are now turning to the world of light performance - how a diamond interacts with light and the way this directly influences its appearance and value.

The customer experience is changing, and mobile internet technology is a root cause. A 2018 US study showed that 59% of smartphone users use their device while shopping to research and compare products. In store, the online and offline worlds are merging. And that’s where AR comes into the picture.

Diamond retailers are facing a new generation of customers. Today’s consumers demand a whole lot more during the purchase process. Whether it’s more information about the product, its provenance, quality and value for money, or whether it’s a deeper, more engaging experience of the product itself, both in-store and online, retailers[…]

This month’s SPECTRUM is a special post-JCK Vegas edition. The JCK show is one of the highlights of the year for the diamond and jewelry industry, where trends are set, new technologies and tools are launched, and new business connections forged. While the industry was busy in Vegas, there was still plenty going on in diamond news -[…]

Recently, the diamond industry has been transformed by a need for traceability throughout the diamond journey, compelling sellers and retailers to look for ways to reliably communicate the provenance of each diamond to consumers. The buying power and social responsibility of younger customers is driving diamond retailers to find[…]