Shopping for a diamond is not what it used to be. As technology impacts the consumer world, diamond buyers are looking for more: more information, more accuracy, more transparency, and more engagement.
If there is one word that everyone associates with diamonds, it is “sparkle.” The bright, sparkling appearance of diamonds is part of what makes them such a highly sought-after prize.
The diamond grading report has been in use since the 1950s, when the 4Cs concept was first introduced. Today, diamond reports are a common accompaniment to any diamond sale. The grading report, issued by a gem lab, is regarded by consumers as a kind of “ID card” for the diamond. Diamond grading reports give consumers standardized[…]
What Is Light Performance?
Light performance is the visual effect created by the play of light as it enters and exits a diamond, moving, bending and reflecting within the stone's facets. Light performance is a unique concept to diamonds. Unlike other gemstones, a diamond’s appearance is directly impacted by the way it interacts[…]
There are millions of polished diamonds in the world. Yet at the end of the day, each diamond buyer will eventually find the diamond that is just right for them. If you think about it for a moment, it's almost like choosing a romantic partner. Given the sentimental association between love and diamonds, it's a fitting analogy.
Are you using artificial intelligence based technology? The chances are strong. According to one survey, 33% of consumers think they are using AI technology, but in fact 77% are.