“A Diamond is Forever”. Arguably one of the most famous and successful advertising campaigns in history set the highest of standards for this valuable gemstone. Scientists now believe there are a quadrillion tons of diamonds buried in the earth, and outer space is swarming with diamonds. Each year, approximately 133 million carats[…]
diamond-retail
Colored Diamonds vs. White Diamonds – The Inside Story
When it comes to pricing a diamond, there are many factors at play. We’ve all heard of the 4Cs, which are used to define a diamond’s rarity and value. Although there are now new ways to measure and grade a diamond’s beauty, such as light performance, there’s more to consider when defining a colored diamond.
The Sarine® Diamond Journey™ Provenance Report Goes to Africa
Recently, it was announced that a leading diamond manufacturer in Africa, Schachter & Namdar, has adopted the Sarine ® Diamond Journey™ provenance reports for its two exclusive diamond brands - Brilliant Rose and Proudly South African. This announcement comes at a time when diamond traceability and provenance are the fastest-growing[…]
5 Diamond & Jewelry Trends for 2019
We’re already well into the year, but 2019 is shaping up to be a bold one in diamonds and jewelry. Designers are pushing the envelope with new, creative styles, and reaching back to revive retro trends. Whether it’s a new fancy diamond shape, an engagement ring worn on the pinky, or a chunky chain of heavy yellow gold, 2019 is[…]
SPECTRUM - Diamond Industry News #28
Love is in the air in this edition of SPECTRUM, Sarine’s monthly roundup of diamond industry news and trends. This week, we are celebrating Valentine’s Day with a great piece about how to choose the perfect engagement ring from Good Morning America, and a showcase of 15 gorgeous Valentine’s jewelry gifts, compiled by Business[…]
The Importance of Diamond Provenance in a Data-Driven Age
In breaking the frontiers of the diamond industry, from manufacturing to retail, technology must strive to reach beyond what it can do today, to the potential of what it can achieve tomorrow.
New Diamond Experiences: Diamond Beauty Mark™ and Halo Clarity Grading
Shopping for a diamond is not what it used to be. As technology impacts the consumer world, diamond buyers are looking for more: more information, more accuracy, more transparency, and more engagement.
Diamonds Are a Man’s Best Friend Too
When it comes to diamonds, the focus has mostly been on women in modern times. Diamonds, after all, are a girl’s best friend. Once reserved for royalty and the wealthy, the diamond ring has been the symbol of a man’s love for a woman in mainstream society for over half a century. However, with changing social mores, and particularly[…]
What Are the Main Diamond & Jewelry Sales Seasons?
It’s nearly the end of October, and that means the retail world is gearing up for the biggest consumer sales period of the year. “Holiday season”, as it’s known, stretches from Halloween on October 31, through New Year’s, and represents the largest sales across a wide range of consumer products.
World Famous Jewelers Series Part 4: Boucheron
The Jeweler of Place Vendôme: How Frédéric Boucheron Got His Start
Frédéric Boucheron always knew he wanted to be a jeweler. He was born in 1830 to a family of French clothiers, and at a young age he apprenticed himself under jeweler Jules Chaise. By the age of 14, he had completed his apprenticeship and began working for[…]