digital-experience

In breaking the frontiers of the diamond industry, from manufacturing to retail, technology must strive to reach beyond what it can do today, to the potential of what it can achieve tomorrow.

Shopping for a diamond is not what it used to be. As technology impacts the consumer world, diamond buyers are looking for more: more information, more accuracy, more transparency, and more engagement.

By now, you’ve seen thousands of  #hashtags hanging around on social media. They have certainly changed their meaning from the sign we are used to seeing at the beginning of a telephone number. When used correctly, jewelry hashtags can really make a difference to the social media marketing for your diamonds and jewelry business.

A diamond is laden with emotional and economic significance, yet more than anything else, it is a visual experience. A diamond’s beauty is not just symbolic - it is very real. It is a result of the diamond’s individual 4Cs features, as well as the way it interacts with light - its ‘light performance’. It is also a consequence of the[…]