By Romy Gakh-Baram, Director of Brand and Global Marketing, Sarine
jewelry-fashion
The New Real, A New Narrative: Lab-Grown Diamonds
As consumers become more choice-conscious, they have also become more open to a new idea about diamonds: Lab Grown Diamonds, or LGDs.
In recent years, consumers have mostly stopped viewing LGDs as synthetic and artificial or ‘fake’ diamonds. They began to see them as real diamonds, and beautiful too. The big difference is how they[…]
2024 Diamondscape: Leading Trends and the Shifting Landscape of Consumer Demands
As we step into 2024, we’ve compiled a roadmap for any diamond professional composed of all the dominant trends, marketing strategies, and cutting-edge innovations one needs to know to shine bright in 2024.
“The Reinvention of Retail”: recap of the key podcast highlights
In the next installment of the Rapaport Diamond Tech Podcast, the discussion moved downstream to cover the latest trends and transformation in jewelry sales and marketing, with episode four, The Reinvention of Retail.
For the First Time Ever, True Traceability is Here
The road from rough diamond to polished jewel is long and winding.
SPECTRUM - Diamond Industry News #29
Welcome to the latest edition of Spectrum, diamond industry news shared with you right here on the Diamond Blog. This month, we’ve got some interesting articles and news covering a wide stretch of the industry. From the record-breaking 120-story tower approved to be built in the Israel diamond bourse area, to an overview of the[…]
5 Diamond & Jewelry Trends for 2019
We’re already well into the year, but 2019 is shaping up to be a bold one in diamonds and jewelry. Designers are pushing the envelope with new, creative styles, and reaching back to revive retro trends. Whether it’s a new fancy diamond shape, an engagement ring worn on the pinky, or a chunky chain of heavy yellow gold, 2019 is[…]
SPECTRUM – Diamond Industry News #27
Welcome to 2019, and to the first edition of our SPECTRUM diamond news and trends roundup for the new year. In this edition, we’re going take a look back over the past year, with a Forbes overview of the most popular jewelry trends in 2018. The year ended off with a bang, with the biggest diamond ever to be unearthed from a north[…]
Diamonds Are a Man’s Best Friend Too
When it comes to diamonds, the focus has mostly been on women in modern times. Diamonds, after all, are a girl’s best friend. Once reserved for royalty and the wealthy, the diamond ring has been the symbol of a man’s love for a woman in mainstream society for over half a century. However, with changing social mores, and particularly[…]