The Diamond Blog

Sales is an incredibly challenging profession.

By Romy Gakh-Baram, Director of Brand and Global Marketing, Sarine

This year, we mark three decades since Sarine’s  planning solutions burst onto the scene. The industry’s first computerized rough planning  has fundamentally transformed the way diamonds are evaluated, planned, and brought to life. It’s been an incredible journey from DiaExpert™ to Advisor® 8.2 and MVP™, and we’re excited to share a[…]

In our industry, transparency is no longer a buzzword, it’s a baseline expectation. That’s why we’ve made global diamond traceability a core part of our mission. In fact, our latest advancements are reshaping how diamonds are tracked and verified - from their origins into the hands of consumers.

Back in late 2023, I wrote about the revolution sparked by OpenAI and the impact of generative AI on me personally as a marketer. Then, I saw AI as both a tool, as well as a co-pilot in the journey of creative exploration.  

Fast forward just over a year, and AI is becoming more capable and sophisticated by the day. Take a look at[…]

Does generative AI leave a space for the spark of human creativity?

Nearly a year has passed since ChatGPT exploded onto the scene. For those of you who are using it – and I hope most of you are – it’s clear that AI has progressed to an almost superhuman level of creativity.

I am a strong believer that creativity is what makes a[…]