diamond-reports

In breaking the frontiers of the diamond industry, from manufacturing to retail, technology must strive to reach beyond what it can do today, to the potential of what it can achieve tomorrow.

After the long natural formation process deep in the earth, the diamond is extracted from the mine in its rough, raw state, and begins on its next journey - to become a polished diamond.

Shopping for a diamond is not what it used to be. As technology impacts the consumer world, diamond buyers are looking for more: more information, more accuracy, more transparency, and more engagement.

The diamond grading report has been in use since the 1950s, when the 4Cs concept was first introduced. Today, diamond reports are a common accompaniment to any diamond sale. The grading report, issued by a gem lab, is regarded by consumers as a kind of “ID card” for the diamond. Diamond grading reports give consumers standardized[…]

What Is Light Performance?

Light performance is the visual effect created by the play of light as it enters and exits a diamond, moving, bending and reflecting within the stone's facets. Light performance is a unique concept to diamonds. Unlike other gemstones, a diamond’s appearance is directly impacted by the way it interacts[…]

There are millions of polished diamonds in the world. Yet at the end of the day, each diamond buyer will eventually find the diamond that is just right for them. If you think about it for a moment, it's almost like choosing a romantic partner. Given the sentimental association between love and diamonds, it's a fitting analogy.

There's a new trend in the diamond industry that you may have heard about. It's called the 'Diamond Journey'. It's the story of the way a rough diamond is transformed to a polished diamond, which now waits patiently in the jewelry store display for its destined owner.