The Diamond Blog

You know the awful feeling when you find a cheap airfare, only to discover that with all the hidden fees, it’s really not cheap at all? This is an example of brand non-transparency.

Few in the industry will ever admit it, but in many ways, the diamond sector is quite out of touch. Only a decade ago, mystery, high speech, and obscurity were everything consumers would expect to face when purchasing a luxury gem. However, times have changed, and so have the values and passions of the modern consumer. Above all[…]

In our previous blog, we revealed to the retailer exactly how their brand’s equity could be elevated by plugging into Sarine’s fully digitalized diamond report. Furthermore, we assured them that the power was theirs. From how a diamond's journey and evaluation are presented to its physical design, these reports are customizable to[…]

In our society and individual lives, AI can best be described as an express way to advancement with no exit ramps. We at Sarine are experiencing this first-hand. Let’s look at diamond grading. Over the past generations, it has been an inconsistent, inaccurate, inefficient, and completely manual process. By introducing AI technology[…]

At the core of evolution is change.

Is merely reading about the dynamic nature of Sarine’s diamond report enough? Its revolutionizing effect on the retail sector for both customers and retailers on a variety of fronts has been covered extensively. It’s the engaging diamond sales tool of the century, allowing retailers to present consumers with a diamond that can be[…]

If you aren’t convinced that eGrading plays an essential role in the diamond industry, your opinion is about to be swayed. This recap of the Fast-Tracking the Future webinar’s third installment titled 'Automated Grading and the AI Revolution' delves deep into the role that automated diamond grading plays for the manufacturer and[…]