Feeling stressed? Tension high? For most people, stress comes once in a while. For diamonds, tension is often built in.
The internal structure of a diamond includes areas of physical stress, or tension. These areas develop naturally as the diamond forms. Tension within a diamond can be mild, moderate or extreme. The tension areas[…]
Following our first webinar about the Diamond Journey™, we are now turning to the world of light performance - how a diamond interacts with light and the way this directly influences its appearance and value.
The customer experience is changing, and mobile internet technology is a root cause. A 2018 US study showed that 59% of smartphone users use their device while shopping to research and compare products. In store, the online and offline worlds are merging. And that’s where AR comes into the picture.
Diamond retailers are facing a new generation of customers. Today’s consumers demand a whole lot more during the purchase process. Whether it’s more information about the product, its provenance, quality and value for money, or whether it’s a deeper, more engaging experience of the product itself, both in-store and online, retailers[…]
This month’s SPECTRUM is a special post-JCK Vegas edition. The JCK show is one of the highlights of the year for the diamond and jewelry industry, where trends are set, new technologies and tools are launched, and new business connections forged. While the industry was busy in Vegas, there was still plenty going on in diamond news -[…]
Recently, the diamond industry has been transformed by a need for traceability throughout the diamond journey, compelling sellers and retailers to look for ways to reliably communicate the provenance of each diamond to consumers. The buying power and social responsibility of younger customers is driving diamond retailers to find[…]
It’s that time of year again. JCK Vegas, one of the top diamond and jewelry trade shows is just around the corner, and - as always - Sarine is going to be there!
Book now to experience Sarine’s new tech innovations at JCK
This year’s JCK, which will be held from May 31 to June 3 at the Sands Convention Center in Las Vegas, is[…]
They say there are two types of people - Games of Thrones fans, and people who never watched Game of Thrones.Even if you fall into the latter group, you are probably aware that the final episode of the final series of Game of Thrones has just aired, bringing to a close one of the most popular, heart-stopping, and obsession-fueling[…]
With the massive growth in online shopping year after year, it may seem that the internet is the store of the future. However, according to Forbes, brick-and-mortar stores account for 90% of retail sales in North America. While ‘e-commerce’ is a hot buzzword in retail sales, the in-store experience is still the leading driver for[…]
Every person is unique, with their own birthmarks, strengths, flaws and character.
The diamond industry, reimagined
